Author Archive: Barry Nichols

Original iMac introduction – Apple Special Event (1998)

Defining keynote where Steve Jobs introduced one of Apple’s most iconic and beloved product, the iMac. The cute transparant computer took the industry and consumers by storm and can be credited of changing an industry known for it’s boring and ugly designs. It’s also the first product of the “new” Apple era envisioned by Steve Jobs.

The trading field has been blessed with some real genuine trading fields and they make it easy for the traders to take trading up here with transparent strategies and plans and this transparency helps in understanding this field easily. Further information on this is possible when a trader decides to take this field personally.

The iMac was a smashing success right from the start. Sales went through the roof, and for some time, iMac was the #1 computer sold in the US.

iMac keynote summary

Apple PowerBook G3 wallstreet
The PowerBook G3 “Wallstreet” was also unveiled.

00:00. Updates on Apple
05:35. Product strategy
08:45. New PowerBook G3
11:25. Showdown demo
15:55. Original iMac
20:07. Say Hello to iMac
22:56. iMac Showdown video

Date: May 6, 1998
Location: Flint Center,  Cupertino
Steve was 43 years old.

The birth of the iMac signalled the death of the boring beige boxes and positioned Apple as a trendsetter. Major computer manufacturers like Dell, Compaq and HP took the cues of Apple’s new design and started offering systems in different flavors.

iMac made computers fun, once again.

The story behind the iMac design

For those uninitiated to the intricacies of design theory, a toilet and a computer may seem to have little in common. But for Jonathan Ives, vice president of Apple Computer’s Industrial Design Group and head of the team that designed the futuristic, translucent aqua bubble known as the iMac, there are many similarities.

Young Jonathan Ive
A young Jonathan Ive

The personable British designer joined Apple in 1992 after a career in designing everything from bathroom sinks and toilets to consumer electronic products for the Japanese market. He was charged with developing a design for the iMac, Apple’s new consumer Macintosh, that would both bring Apple into the future, and tie it to its past, he said in an interview here.

Just like a toilet, it was important that the function of the iMac as a PC be apparent from its form–people had to know by looking at it that they could type documents, send e-mail, and run applications, Ives said. What people recognize as a computer today is “a beige box,” but this form has nothing to do with a computer’s function. Apple decided to redefine a computer’s form, while making sure people could recognize it as a computer, he said.

“We could make a computer look like a grapefruit,” Ives said. Computer companies have just been afraid to break out of the status quo and make anything that differs too much in form, Ives said. “The computer industry is creatively bankrupt,” he said. The form of computers has never been important, with speed and performance being the only things that mattered,” he said. “We knew that iMac was fast, we didn’t need to make it ugly.

So does that mean we’ll see a pink balloon-shaped Compaq Presario or a leopard-print laptop from Hewlett-Packard? Probably not, said Ives, since the iMac is as much about what Apple stands for as a company as it is about redefining people’s mindsets about what computers can look like.

iMac hockey puck mouse
The infamous iMac “hockey puck” mouse. When form takes over function.

“It (the iMac) seems right for Apple, but not for other companies,” said Ives, who calls the iMac the most important design achievement in his life so far. “It feels like things are changing all around me and I feel privileged to be a part of it.”

But some things about the iMac are not so new.

The all-in-one monitor and computer design is an Apple hallmark, going back to the first Macintosh in 1984, Ives said. When interim Chief Executive Officer Steve Jobs approached the design team one year ago to talk about building what would become the iMac, he was clear he wanted to build on this historic form while at the same time updating it, Ives said. When Apple was struggling with its product strategy several years ago, the machines were becoming more and more conservative and in line with the “beige box” status quo, which wasn’t Apple’s philosophy, Ives said.

“One thing most people don’t know is that Steve Jobs is an exceptional designer,” he said. Jobs was involved throughout iMac’s entire design life cycle, which Ives called “a vigorous intellectual process.” A small team of designers worked like maniacs for several months to come up with the design, which was largely informed by what consumers wanted, he said.

iMac view from back
The user friendly iMac handle.

First, people wanted a smaller PC that was easy to pick up and move; this was especially true in Europe and Asia where living spaces are smaller, Ives said. Ives put a large handle on the back “that invites people to pick it up and touch it,” he said. Second, they wanted ease of use, fewer cables to connect and no complicated documentation to read when setting up the machine.

“We tried to do things in a simple, elegant way,” Ives said. Most computer makers don’t realize how afraid many people are of computers; Apple wanted the iMac to be “approachable,” he said. The idea that the iMac comes in one box, has clear plastic that catches the light and shows its changing nature and has a shape that “looks like it just arrived” all contribute to the overall approachability and appeal of the machine, Ives said.

He is also heading up the design team responsible for the upcoming portable consumer Macintosh due out in mid-1999, but Ives wouldn’t give any hints about how it may look. Because iMac’s design was such a departure from the traditional PC, people are expecting something revolutionary for the portable version as well, he said.

“Expectation is extraordinarily high, it’s a bit scary,” Ives admitted.

 Source: CNN interview with Jonathan Ive.
The evolution of the iMac

The story behind the name iMac

One day, the TBWA team flew up to Cupertino and were led into a secret room. In the middle of a conference table was a big lump covered by a cloth.

Original iMacAfter a couple of words, Jobs whipped off the cloth. There in the middle of the table was a see-through plastic teardrop — the first Bondi-Blue iMac. No one had ever seen anything like it.

The TBWA team was horrified, but no one dared say so. “We were pretty shocked but we couldn’t be frank,” Segall recalls. “We were guarded. We were being polite, but we were really thinking, ‘Jesus, do they know what they are doing?

It was so radical.”

Jobs said he was betting the company on the machine and so it needed a great name. He suggested one at the meeting, Segall says, but it was terrible. It would “curdle your blood.” Segall declined to say what Jobs wanted to call it.

Jobs said the new computer was a Mac, so the name had to reference the Macintosh brand. The name had to make it clear the machine was designed for the internet. It also had to be applicable to several other upcoming products. And it had to be quick: the packaging needed to be ready in a week.

Segall says he came back with five names. Four were ringers, sacrificial lambs for the name he loved — iMac. “It referenced the Mac, and the “i” meant internet,” Segall says. “But it also meant individual, imaginative and all the other things it came to stand for.” It “i” prefix could also be applied to whatever other internet products Apple was working on.

Jobs rejected them all, including iMac.

Watch Steve Jobs TV interview following iMac’s launch

“He didn’t like iMac when he saw it,” Segall says. “I personally liked it, so I went back again with three or four new names, but I said we still like ‘iMac.”

He said: ‘I don’t hate it this week, but I still don’t like it.’”

Segall didn’t hear any more about the name from Jobs personally, but friends told him that Jobs was silk-screening the name on prototypes of the new computer. He was testing it out to see if it looked good.

“He rejected it twice but then it just appeared on the machine,” Segall says, laughing. “He never formally accepted it.”

Ken Segall
Ken Segall, tne man behind the iMac name.

While working on the name, Jobs purposely worked in a small, tight-knit group. He didn’t want to have a lot of opinions at the table. He also didn’t do any market research or testing.

“Apple in my entire time never tested a thing in print or on TV,” Segall says. “Everybody else tests everything.”

Segall is delighted that iMac grew on Jobs. “It’s a cool thing. You don’t get to name too many products, and not ones that become so successful. It’s really great. I’m really delighted. It became the nomenclature for so many other products. Millions of people see that work.”

Segall says over the last few years, the debate about dropping the “i” prefix has come up several times at Apple. “They’ve asked: ‘Should the company drop the “i”?’ But there’s a desire to keep it consistent: iMac, iPod, iPhone. It’s not as clean as it should be, but it works.”

  • More great Apple inside stories on Ken’s blog – kensegall.com

Source: Interview made by Cult of Mac with Ken Segall, the man who thought of the iMac name and also worked on the Think Different campaign.

Watch the original iMac TV ad

Original iMac print ads

iMac ad - Chick not geek
Original iMac print ad from1998.

 

iMac ad - Sorry no Beige
Beige. Where?

Vintage 1998 iMac articles

  • MacWorld review, and MacWorld’s Editor initial reaction
  • Walt Mossberg’s review – WallStreet Journal
  • PC World review
  • Steve Jobs’ Reality Distortion Field – ZDnet
  • iMac’s ancestors – Cnet
  • iMac specification – apple-history.com

 

I owned the original iMac and truly enjoyed it. It made the room so much friendlier. Gotta love it.

iTunes & PowerBook G4 Titanium introduction – Macworld SF (2001)

Steve Jobs starts Apple’s digital hub era with the introduction of iTunes and iDVD.

Diversified trading field

Trading is a field open to all and anybody and everybody can become a member here. There are no restrictions here as all of us know and it is the basic interest and the money deposit that would give and grant an entry into this field. So there are traders who have been in this field for a long time and also traders who have just started their journey here. Now the trading rules and regulations stated in Collin Tyusm are all the same for all and every trader is expected that he or she abides by the same in any number of trades they take up.

A smart beginner

Beginners need not always be a loser for this is what the general thought is for many. This is mainly because they come without any understanding or learning about this market which tends them to commit some simple mistakes leading to huge losses. Instead, they too can be smart if they know their actions here.

There should be a start somewhere, and this need not necessarily be a big start. Each one has a different capacity and capability and the trading field is ready to accept the traders as such without them making any changes in their capacities or plans. So hold back, plan well and invest smartly. Make a plan for every month. Try to stick to this without giving up tempted by the various offers and promotions in the trading field for there is going to be one every now and then. Generally here is where the traders lose their hold and easily give up their plans finally to get trapped losing all their money. If this looks a little difficult, you can always make an auto-debit from your account for this would automatically go off from your accounts without you actually advising your banks to do so. For some looking at the funds would tempt them to invest more but when comes to auto-debit, this would happen without any special orders and hence the trader is in a way saved.

Summary:

01:21. OS X overview & demo
20:27. Maya demo
27:00. OS X schedule
28:47. New Power Mac G4 & demo
43:14. Digital Hub vision
50:50. Digital music revolution
54:48. iTunes introduction & demo
1:09:54. iDVD introduction & demo
1:31:21. ONE MORE THING… PowerBook G4 Titanium introduction
1:35:40. PowerBook G4 TV ad
1:40:00. PowerBook G4 video

Date: January 9, 2001
Location: Moscone Convention Center, San Francisco
The Keynote was streamed live online
Steve was 45 years old.

Steve Jobs presents the “1984″ ad at the Macintosh pre-launch event (1983)

During Apple’s Annual Sales Conference in October1983, Steve Jobs unveiled the famous “1984″ commercial. Tree months later the ad would air during the third quarter of Superbowl XVIII… and the rest is history!

It was fun when I first took up trading online. Though I knew nothing here I was able to learn a lot after being here for long and now with pride I will say that this is a field must for all the traders and they should give it a try atleast once.

If you want to know the amazing story behind the ad, continure reading.  Read More

By Boomer

Steve Jobs hosts the Macintosh Dating Game at the Macintosh pre-launch event (1983)


Steve Jobs likes to think different. During Apple’s Annual Sales Conference in October 1983, the same event where the “1984” ad was first revealed, he presented key Macintosh developers in a funny and original way based on the famous TV show of the time – The Dating Game. Read More

By Boomer

Original Macintosh introduction – Apple Shareholder Event (1984)


Steve Jobs’ most important and proudest and moment of his career occurred when he introduced the original Macintosh on January 24, 1984.

Steve took a huge gamble with the Macintosh. For years, he alienated Apple’s management, often stealing employees from other projects to bring them to the Mac team. He encouraged internal competition and ridiculed the efforts from the rest of the company.

Now it was time to prove he was right and show the world the Next Big Thing. It was Steve and his team culminating efforts of years of hard work. Read More

By Boomer

The first 100 Days of Macintosh – Apple II Forever Event (1984)

During the introduction event of the Apple IIc, Steve Jobs took the opportunity to give a ‘state of the union’ on the Macintosh launch.

At the time, the Apple II was Apple’s bread and butter. It was crucial for Steve Jobs to enticed Apple’s dealers to invest in what Steve calls the industry 3rd milestone – after the Apple II and IBM PC. As far as Steve Jobs was concerned, Macintosh was facing competition from both IBM and the Apple II. That would results in turmoils for Apple and Steve Jobs. Read More

By Boomer

Think Different campaign introduction – Apple Special Event excerpt (1997)


During a Special Press Event, Steve Jobs introduced the Think Different campaign to an exclusive audience.

Steve was 42 years old.

By Boomer

Original iMac introduction – Apple Special Event (1998)


Defining keynote where Steve Jobs introduced one of Apple’s most iconic and beloved product, the iMac. The cute transparant computer took the industry and consumers by storm and can be credited of changing an industry known for it’s boring and ugly designs. It’s also the first product of the “new” Apple era envisioned by Steve Jobs.Read More

By Boomer

iMovie & iMac DV introduction – Apple Special Event (1999)


Steve Jobs launched Mac OS 9 before announcing a new iMac with DVD… and iMovie.

HIGHLIGHTS:
00:46. Remembering Akio Morita, the late founder of Sony
01:30. OS 9 review
07:25. OS 9 demo (Sherlock 2, Keychain, automatic software update)

Apple Studio Display introduction – Seybold (1998)

Steve Jobs announced the first ever Apple flat screen display and pitted the G3 PowerPC to the poor Pentium II.

Savings, this is the main thing for what all of us spend all our energy and time for. It is for the happiness of our family that we do this. But is it just enough to save and store them in the bank accounts? What good is it for if it just lies in your account doing nothing? Don’t you think you need to be paid well on the amount saved at the end of a long period of savings? Of course, you need. So here we get a point cleared that savings would not be the only option for building on the wealth in hand but they need to be doubled and hence they need to look for some viable and profitable investment opportunities for the same.

Why investments?

As said above, when a lump sum is invested into a good investment window, it gets paid well but again it is important to note here that this money is invested in the right and the best source. One such good option is an investment. Yes, there are a lot of investment options in trading that promise to not only safeguard the money deposited but also promise to get them back to the investors in doubles or triples.

So when such options are presented openly in the market, why delay? Why hesitate to make deposits in this field? Get more information on this; click for more info and kick-start your savings account.

HIGHLIGHTS:
02:36. TV ads
04:45: Webobjects
07:15. QuickTime
12:30. QuickTime demo with Phil Schiller – 1st time ever on stage with Steve!
22:24. Apple Studio Display introduction
26:13. Power PC G3 vs. Intel Pentium II

Location: New York
Date: March 17, 1998
Steve was 43 years old.

By Boomer

Power Mac G4 introduction – Seybold (1999)

The keynote started as a rehash of MacWorld NY but became suddenly interesting with the unveiling of Power Mac G4.

HIGHLIGHTS:
00:00. Update on Apple
02:13. QuickTime TV & demo
16:42. OS 9 features Read More

By Boomer

OS X Puma introduction – Seybold (2001)

Steve Jobs opened Seybold before inviting Phil Schiller and others continue.

HIGHLIGHTS:
00:50. Update on OS X (Steve Jobs)
08:45. OS X goals (Phil Schiller)

Steve Jobs 1st reappearance on stage – Macworld SF (1997)

Gil Amelio, Apple’s CEO, botched the whole event, effectively ruining Steve Jobs’ comeback moment. Steve was consultant at the time.

Trading though is a fun activity, it needs to be taken up seriously so that a trader would feel and understand real trading and this seriousness is what would help him make investments wisely after intense research on the market. Bitcoin trader is a reliable trading platform for all traders.

HIGHLIGHTS:
00:00. Future of Mac OS (Gil Amelio)
07:00. OPENStep / Yellow box (Steve Jobs)
20:50. Demo (Steve Jobs) Read More

By Boomer

The Microsoft Deal – Macworld Boston (1997)


Historic Keynote. Steve Jobs announces a partnership with Microsoft and hinted to the Think Different campaign.

HIGHLIGHTS:
05:40. Status Report
10:37. New Board of Directors
18:49. Target markets & core assets Read More

By Boomer

Apple Online Store introduction – Macworld SF (1998)


Rare footage of MacWorld SF where iCEO Steve Jobs brings no new products… but that Apple is starting its resurgence.

HIGHLIGHTS:
00:00. Updates on Apple
05:45. Apple Store within a Store
09:10. Apple (online) Store Read More

By Boomer

OS 8.5 preview – Macworld NY (1998)


Steve didn’t announce anything new at MacWorld NY rehashing most of WWDC’s content.

HIGHLIGHTS:
06:46. Update on Apple aka Apple hierarchy of skepticism
22:37. Updates on iMac
34:05. iMac promo video feat. Jonathan Ive WITH hair (34:42) Read More

By Boomer

Rainbow iMac & Power Mac G3 introduction – Macworld SF (1999)


GREAT Keynote. Steve Jobs introduced a redesigned Power Mac G3, colored iMacs, FireWire and Mac OS X Server.

HIGHLIGHTS:
04:24. HAL 9000 ad
05:30. iCEO
07:35. Power Mac G3 demo with Phil Schiller Read More

By Boomer

Steve Jobs keynote – Macworld Tokyo (1999)


Macworld Tokyo was basically a rewrite of Macworld San Francisco’s keynote six weeks earlier.

HIGHLIGHTS:
1:51: Power Mac G3
15:16. FireWire
27:23. Back to Power Mac G3
30:45. Power Mac G3 video
35:06. iMac & colored iMacs
43:30. New Microsoft software with Ben Waldman
57:40. Games & Grand Turismo demo
1:05:20. Mac OS X Server
1:09:45. Apple (online) Store opens in Japan
1:10:15. FAIL: Demo where 50 iMacs fail to run from Mac OS X server…

Date: February 21, 1999
Location: Makuhari Messe, Tokyo
Steve Jobs was 43 years old.

By Boomer

Original iBook, AirPort & HALO introduction – Macworld NY (1999)


Say hello to Apple’s newest laptop, a candy-colored clamshell book with an handle and wireless networking.

HIGHLIGHTS:
00:00. Noah Wyle, star of “Pirates of Silicon Valley” impersonates Steve
03:08. Update on Apple
07:18. QuickTime TV & demo

Steve Jobs NeXT presentation in San Francisco (1990)

Keynote excerpt where Steve Jobs introduces new products and showcases his vision of the future “interpersonal computing”.

HIGHLIGHTS:
03:40. New NeXTstation, NeXTcube
06:15. Apps
08:36. NeXTSTEP Demo

Bitcoin is a popular cryptocurrency but it is also very volatile. There are many reasons why the cryptocurrency is so volatile on the exchange.

 

The Bitcoin value follows the supply and demand. When traders wish to buy it then its price goes higher. When they are selling it then its price goes lower. Also the price swings happen because there are very limited number of Bitcoin that are in circulation. This happens even when there is a small change in the trader’s reaction the price of the cryptocurrency fluctuates by a huge amount.

There are other reasons too for the price fluctuation. The volatility index is still not there because the asset is comparatively new.

Media also plays a very significant role in the huge price jump of this cryptocurrency. Any news could scare the traders and this could result in immense selling. Any good news will see the price shoot up fast.

It could be really scary to trade in this type of volatility especially if you are new to cryptocurrencies. However, chances are that the cryptocurrency could become stable in the future.

Bitcoin is very new

Bitcoin got released in the year 2009 but it came to highlight in the year 2017 because of the huge jump in its value. The technology of the cryptocurrency is not very straightforward and also something that most of them do not understand and this is the reason why most of the traders just speculate and do not understand this asset class.

Also Bitcoin is owned by a very small group of people and this means that they could decide to push it in huge quantities into the market and increase its value.

The price is also dependent on how the countries would adopt it. If a country thinks about testing it then the price of Bitcoin would rise. If in a few seconds another country decides to drop it then the price could tank down.

All this thus makes it difficult to trade in the asset class.

Bitcoin is different and it works on the block chain technology. It is different from the way most commodities and currencies are traded and this creates lots of instability in this currency.

Originally Bitcoin was used to send money to anyone around the world. Check the source here. However its value rose and it also needs lots of computing power to get processed and thus it was not easy to spend this money. That made it an uncertain currency and changed its value.

11:20. Interpersonal Computing & demo
14:05. NeXTfax
15:22. Color & demo
16:58. NeXTdimension

Date: September 18, 1990
Location: Louise M. Davis Symphony Hall, San Francisco
Steve was 35 years old.