How To Choose The Correct Pricing Strategy For Earning Good Profit

How To Choose The Correct Pricing Strategy For Earning Good Profit

Have you ever wondered whether the price fixed for your products reflect the actual value offered? Is it sufficient to meet your margins and help the business to take advantage of the existing market situation?  There are various pricing strategies which must be selected according to the market condition and strength of your business.  Read on to know more:

Cost plus Pricing:  This is a simple form of pricing.  The first step is to take into consideration all the costs incurred like raw materials, wages, power consumption, rent etc.  After getting the total cost per unit, just add whatever percentage of profit you want to earn say 10% or 15% or 25%.  This will be the price per unit. This method of pricing is as easy as using the Qprofit app to earn huge profits.

Assured return percentage:  Sometimes when the risk appetite is high or when the production process involves costly technology it is better to prefer an assured return from sales. An assured return is needed to reward the level of risk and efforts taken.   Also, an assured return would attract investors if your business needs third-party investment.  Under these circumstances, you can use assured return percentage pricing.

Competitive pricing:  When there is tough competition is market, keep the price slightly lower than your competitors to attract buyers.

Price skimming:  When your product is vital and unique, you can initially set a high price.  Once competitors slowly enter and offer similar products the price can be reduced.

Penetration pricing:  When you need to penetrate the market, this strategy can be used.  Normally market entrants use this strategy.  The price of this strategy is kept low and one cannot expect profits.  Once sales increase considerably, the prices can be raised to a normal level.

Price bundling: When you offer a wide range of related products, offer them as a bundle.  The advantage of price bundling is you can indirectly gain customers for all the products offered by you.  No separate marketing is needed for individual products bundled hence cost will be low and prices can be quoted at an attractive rate.  The buyer also gets the advantage of lower price and bundled benefits.

Psychology pricing:  This is something like keeping price $199 instead of $200.  Psychologically the buyer will feel the pricing as a comparatively cheaper one and hence prefer to buy.


Peer To Peer Lending- The Benefits

Peer To Peer Lending- The Benefits

Meticulous financial planning is the key to financial independence. A robust plan is one where the planned and unplanned expenses are all handled along with the provision for setting aside funds for savings and investments. Today investments have become simple and you could even do an investment without actively managing the funds yourself, similar to the case of using trading bots like QProfit System. Before you decide on a trading system to use learn more about it to understand how to handle your investments.

Even for those who have clearly planned their investments and savings, there might be situations where a loan is required. Among the many loan options, peers to peer lending is a concept that has existed for a long time. This is the type of loan where there is a direct transfer of funds from the lender to the borrower without the involvement of any financial institution. This is a type of lending which is useful for personal as well as business finance requirements. This is the type of lending process where the lender and borrower can both reap several benefits.

Background verification

For the lender to verify the borrower’s track record as well as for the borrower to understand the lender fully, this system is pretty straightforward. Lenders also would be able to do a thorough research on the borrower and the purpose for which the loan is being chosen and thus understand when and how the loan would be repaid.

Trust on people instead of trusting a name

When people choose to borrow money from a large institution there is no way to understand how far and wide the company’s powers exist. This means that the company could grow, expand and modify its processes at any point. There are several lending institutions that have hidden terms that talk about the increase in interest rates based on the company’s performance. Peer to peer lending works on the basis of trusting people.

Easier approval

Unlike the rigid processes in a firm, approval of peer to peer loans is known to be flexible. Some borrowers are ready to lend merely by trusting the borrower even if the borrower has a bad credit history. The interest rates are also fixed based on the trust factor in some cases. The interest rates are chosen so as to make the whole deal beneficial for both the borrower and the lender. This can thus be a smoother process than approaching banks and money lending institutions.


How Public Relation Impacts Your Business

How Public Relation Impacts Your Business

Most business executives name PR as ‘free publicizing.’ It nor is promoting, nor is free. Actually, it might be expensive, VERY exorbitant, contingent on how it is utilized, in light of the fact that it’s a tedious and work concentrated process. Still, while it almost is a formula, these days, PR may make the declaration to deliver your enterprise the first-class return for its marketing price range.

Public relations work through mediators

Because of it being contrasted with promoting, PR is perhaps the least understood of all advertising instruments. The foundation of PR includes the usage of intermediaries to speak together with your target audience and have an impact on them. Those middle people might be industry spokespersons, stock examiners, speculators, innovators, industry investigators, clients, representatives, and even the electronic and print media. Typically your business company has little or no manage over those influencers, or mediators, to be able to make public Relation so hard.

Public Relation is untidy

Publicizing, then again, gives you that control. You might not just get to create your company’s messages, suit them with an assisting photograph, then place them where you desire your target audience to examine them and desire to read them. In addition, you’ll pay for that control. plus, you may pay for that manipulate. In order to get people to pay attention to you, you ought to persuade many important influencers that your commercial enterprise, its products or services are worth.

Public relations is personal

You may also have socioeconomics for your objective market in publicizing. You may even have performed focused groups and statistical surveying to bind their necessities. However, a person the target market stays mainly anonymous.

Public relation develops trustworthiness

Public relations boost an association’s validity, as it’ll operate via several relied on intermediaries.  Furthermore, those intermediaries speak to a sure audience which looks through all gibberish the event that messages are chosen to be conveyed, they’ll gain believability in light of the delegates’ validity.

Public relations is resourceful

Public relation correspondences with influencers don’t generally always have to be about your corporate. Offering availability to your purchasers in order for the influencer to perceive how they’re tackling issues utilizing your products and services is a crucial method of presenting extra statistics. the influencer understands that you are not going to offer him a purchaser who’s unhappy.

Public relations is not free publicizing

It is a tedious and diligent work that requires broad exertion. It’ll mean artfully considering and assessing ‘what is data worth’ concerning your business endeavor with a sharp eye.

To read more about Public Relations click uTrader



Making a Business Strategy for a Distribution Venture

Making a Business Strategy for a Distribution Venture


Entering the item circulation venture implies getting into a major sector. Regardless of the expansive number of members, the divided and aggressive aspect of the business takes into account a lot of beneficial fresh contestants.


  1. Fix what sort of appropriation business you want

Wholesalers can be parted into two classes in light of who they cater to. To begin with, retail merchants purchase from manufacturing agents or makers and offer items specifically to clients. Conversely, discount dealer wholesalers purchase from makers and exchange the items to retail agents or different merchants. The right one for your venture will rely on your objectives and exposure.


  1. Select what you want to convey

You could center around a particular item or provide an assortment of things. Your choice could be founded on an enthusiasm or on an item that is elusive in your very own involvement.


  1. Customize a marketable strategy

A marketable strategy enables you to take after a heading for creating your venture a win. This arrangement will incorporate the sort of wholesaler you will tour out to be, the items you intend to provide, the name of the organization, your objective client base, shipping technique, and an overall methodology. This system can be as basic as concentrating on quick and powerful administration, or more confounded, for example, determining an approach to provide specific items that are inaccessible from different merchants.


Composing a strategy on uTrader can be the most confused piece of beginning a private company.


  1. Calculate the initial charges

Notwithstanding a strategy, you will likewise require some thought of the amount of cash it will generate to get your venture in operation. As a merchant, the greatest cost will be stock. This implies your initial expenses will change generally relying upon what you are anticipating offering. You will likewise require a position for conducting operations, office hardware, and some distribution center gear.


  1. Analyze how to offer your items

This will to a great extent depend on who the clients are and what kind of items you are offering. Regardless, your objective ought to be to tell target clients about the venture and what can be provided. This means essentially from promoting to individual gatherings with store proprietors.


  1. Choose how you will support the venture

Using low initial expenses, you might have the capacity to buy your stock and kick your business off with cash you as of now have. Anyways, costly ventures will expect you to apply for loans.


Blockchain technology

Blockchain technology is the latest addition to the technological inventions, that the world is looking up to. Do you know all about this latest technology that is the backbone of the currency that is virtual in nature and getting so popular and going high in value in a short span of time?

If you know then that’s a great move, you are being updated on the science front. If not, then you are among those who fear losses, even before you know it. Well, there is a saying, that fear conquers the greed and doesn’t let you grow!! So, if you are looking for growth, let the fear die, or take a step down.

The blockchain is called so because the way it works is like adding up blocks at every step. The basic access to any cryptocurrency is through mining and gaining the reward. ‘mining’ is a term used to gain access to the virtual money, where the miner (person willing to access) solves a complex computer problem, just like our mathematical puzzle and the miner will add a block to the ledger to leave a chain built. This is a chain that no individual can directly gain access to and manipulate eth blocks and currencies. This whole technological protection system is known as ‘proof of work’ system.

The ledger in which the details of the miners have currencies are stored in an encrypted format, makes a note of the everything related to a currency. This was the scenario in the earlier years when this mining was the only way to gain access to the virtual money.

But, now things have changed, you can ‘buy’ cryptocurrencies and trade with them, using different payment modes, like credit cards, physical money and others; though they are expensive options. The good thing about this currency is that the transaction fees are very low. They are easily transferred and transacted.

To deal with these currencies, there are 3 phases that a coin enters:

  • Ledger
  • Transaction
  • Wallet

Once the coin enters a wallet, it stays there until it’s been transferred or redeemed or exchanged for any other purpose. There are many brokers who deal with trading using these virtual currencies and have been here over the years. But, not all are worth your money, only a few are good, like the bitcoin code, Ethereum code and few more. You can learn even more here about various platforms and brokers who suit your need.


Cryptocurrencies right now

The world is going gaga over bitcoins, Ethereum, Dash and few more cryptocurrencies right now. But, not everything is in its favour and not all are against it! The welcome that bitcoin is receiving is tremendous compared to any other technological invention and at the same time, people are paranoid about it.

The digital currency is one and first of its kind and has too many myths and rumours surrounding it. Though it takes a while to break the myth, people who are interested should take up the decision seriously and start digging at it, with the confidence that the coin will give you required profit, in a short span of time; say 2-3 years.

Here are a few common misconceptions, the mental battle that any common man would face, and we have tried to solve them clearly for you.

Will the government intervene and accept the currency as legal?

Well, the cryptocurrency is currently independent and that is bringing a lot of people to it. The freedom its enjoying, without having any governing authority to question, only an association to watch its movement, the currency is gaining more power.

In the coming years, the government might start accepting the currency as legal tender, just like others. In fact, many nations have already accept4ed it as legal, and remaining few are considering it. The main point to note here is that when the currency becomes so powerful that irrespective of the government accepted, people are buying and supporting it; will surely push the governments to make it a legal tender.

They are highly volatile, is it safe to invest?       

Well, yes!! It’s exactly like any of your entity on the stock market, and stock markets too are volatile and were volatile many decades before too; didn’t people invest and create a better future?

The answer lies within you; if you want to grow, you need to take qualitative, calculated risks and put your full effort into it. Though it might be volatile more in trading segments, the contracts that are available are good for long-term investment. There are many platforms and Bitcoin Loophole is one among the few best!

Is there any daily real case of cryptocurrency usage?

Yes!!! Many platforms have started accepting cryptocurrency as their legal tender and are encouraging others to do it. The main reason is that the digital currency has more benefits than demerits.

The low transaction cost, easy access, tough security in accessing others coins, encrypted mode of saving in the wallet and highly appreciating value are few among the many benefits that the currency is giving.


Original Macintosh introduction – Apple Shareholder Event (1984)

Steve Jobs’ most important and proudest and moment of his career occurred when he introduced the original Macintosh on January 24, 1984.

The proudest moment for any trader is when he makes a profit here without losing much. Losses are always a probable happening here but not that they are the only things here. And it is about how a trader minimises his losses and not about how much profits he has made. Visit the website of each system to know more.

Steve took a huge gamble with the Macintosh. For years, he alienated Apple’s management, often stealing employees from other projects to bring them to the Mac team. He encouraged internal competition and ridiculed the efforts from the rest of the company.

Now it was time to prove he was right and show the world the Next Big Thing. It was Steve and his team culminating efforts of years of hard work.

Original Macintosh Introduction Summary

Macintosh introduction01:38. Intro
03:42. Legal counsel stuff (Al Eisenstadt)
13:00. Apple promo video
17:00. Sales & strategy (John Sculley)
37:20. “1984″ commercial
41:37. Macintosh introduction
44:38. Macintosh demo
50:25. Macintosh TV ads
53:19. More about Macintosh
58:26. Macintosh internal video
1:08:26. New Lisa introduction
1:11:05. Apple’s mission
1:12:07. More legal counsel stuff (Al Eisenstadt)
1:17:50. Q&A (Jobs & Sculley)

Date: January 24, 1984
Location: Flint Center of the Performing Art, Cupertino
Steve was 28 years old.

Macintosh Introduction Story

The following story is curtesy of Andy Hertzfeld and his excellent Apple History website: – a must read for any Apple fan.

January 24, 1984 – the big day had finally arrived. We had looked forward to the date for so long that it didn’t seem real to be actually experiencing the long-awaited public unveiling of the Macintosh at Apple’s 1984 annual shareholder’s meeting. We were excited, of course, but also nervous about our hastily contrived demo software, and still exhausted from the final push to finish the system software (read Real Artists Ship).

I attended one of the rehearsals held over the weekend, to help set up the demo, and it was fraught with problems. Apple rented a powerful video projector called a LightValve, that projected the Macintosh display larger and brighter than I thought possible. But the Mac had to be connected to the projector through a special board that Burrell cooked up to compensate for the Mac’s unique video timings, and the LightValve seemed to be quite tempermental, taking eons to warm up and then sometimes shutting down inexplicably. Plus, Steve wasn’t into rehearsing very much, and could barely force himself into doing a single, complete run-through.

The Macintosh Software Team in 1984

The Macintosh Software Team in 1984

Most of the software team usually didn’t come to work until after 10am, but this morning we gathered in our fishbowl office in Bandley 3 at 7:30am, so we could walk over together to the big auditorium at Flint Center, which was a half mile away. We got to the cavernous room (which seated up to 2,500) early, but it was already filling up, and soon it was packed tight, with standing room only. The software team sat up close in the second row, in a section reserved for Macintosh division employees.

Steve Jobs with Bow tie

Steve Jobs before the turtleneck era.

Finally, the lights dimmed, and Steve Jobs appeared at a podium on the left side of the stage. He was resplendent in a finely tailored black suit complete with a prominent bow tie, looking more like a Las Vegas impresario than a computer industry executive. You could tell that he was nervous as he quieted the rousing applause and began to speak.

“Welcome to Apple’s 1984 Annual Shareholders meeting. I’d like to begin by reading part of an old poem by Dylan, that’s Bob Dylan“, Steve flashed a big smile as he started to recite the second verse of “The Times They Are A-Changin‘”, stretching an occasional vowel in a Dylanesque fashion:

Come writers and critics
Who prophesize with your pen
And keep your eyes wide,
The chance won’t come again
And don’t speak too soon
For the wheel’s still in spin
And there’s no tellin’ who that it’s namin’.
For the loser now
Will be later to win
For the times they are a-changin’.

He thanked Apple’s board of directors individually by name for their support in a turbulent year, and then turned the meeting over to Apple’s chief counsel, Al Eisenstadt, to run the formal part of the shareholders’ meeting. Al ran through some procedural stuff, and then he introduced Apple’s CEO, John Sculley, who was just hired nine months ago, for a report on the business.

John reported on Apple’s latest quarter, which saw disappointing Lisa sales more than balanced by a fantastic Christmas for the Apple IIe, whose sales had more than doubled from the previous year. But the crowd seemed distracted, impatiently waiting for the main event that was now imminent. John seemed to sense that, and hurried through the bulk of his presentation. Finally he concluded by thanking Mike Markkula and the executive staff for supporting him during his first few months at Apple, thanking one individual in particular.

“The most important thing that has happened to me in the last nine months at Apple has been a chance to develop a friendship with Steve Jobs. Steve is a co-founder of Apple, and a product visionary for this industry, and its my pleasure now to reintroduce Steve Jobs.”

Steve Jobs and John Sculley

Steve Jobs and John Sculley before the turbulent times.

Steve reappeared on the left side of the stage as the lights dimmed again. “It is 1958″, he began, speaking slowly and dramatically. “IBM passes up a chance to buy a young fledgling company that has invented a new technology called xerography. Two years later, Xerox was born, and IBM has been kicking themselves ever since”. The crowd laughs, as Steve pauses.

Steve had cooked up this spiel for the sales meeting in Hawaii last fall, to introduce the 1984 commercial. I had seen him do it a few times by now, but never with as much passion, intensity and emotion, dripping from his voice.

Steve Jobs gives IBM the finger

Steve Jobs gives IBM the finger (1983)

“It is ten years later, the late sixties”, he continued, speaking faster now. “Digital Equipment Corporation and others invent the mini-computer. IBM dismisses the mini-computer as too small to do serious computing, and therefore unimportant to their business. DEC grows to be a multi-hundred million dollar company before IBM enters the mini-computer market.” Steve pauses again.

“It is now ten years later, the late seventies. In 1977, Apple Computer, a young fledgling company, on the West Coast, introduces the Apple II, the first personal computer as we know it today. IBM dismisses the personal computer as too small to do serious computing, and therefore unimportant to their business,” Steve intoned sarcastically, as the crowd applauds.

“The early 1980s. 1981 – Apple II has become the world’s most popular computer, and Apple has grown to a 300 million dollar corporation, becoming the fastest growing company in American business history. With over fifty companies vying for a share, IBM enters the personal computer market in November of 1981, with the IBM PC.” Steve is speaking very quickly now, picking up momentum.

“1983. Apple and IBM emerge as the industry’s strongest competitors, with each selling approximately one billion dollars worth of personal computers in 1983. The shakeout is in full swing. The first major personal computer firm goes bankrupt, with others teetering on the brink. Total industry losses for 1983 overshadow even the combined profits of Apple and IBM.”

He slows down, speaking emphatically. “It is now 1984. It appears that IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers, after initially welcoming IBM with open arms, now fear an IBM dominated and controlled future and are turning back to Apple as the only force who can ensure their future freedom.”

Steve pauses even longer, as the crowd’s cheering swells. He has them on the edge of their seats. “IBM wants it all, and is aiming its guns at its last obstacle to industry control, Apple. Will Big Blue dominate the entire computer industry? The entire information age? Was George Orwell right?”

1984 commercial runnerThe crowd is in a frenzy now, as the already famous 1984 commercial (read the incredible story of “1984″ and how it almost never aired), which was shown for the first and only time during the Superbowl two days ago, fills the screen, featuring a beautiful young woman athlete storming into a meeting of futuristic skinheads, throwing a sledge-hammer at Big Brother, imploding the screen in a burst of apocalyptic light. By the time the commercial is finished, everyone in the auditorium is standing and cheering.

Steve describes the Macintosh as the third industry milestone product, after the Apple II and the IBM PC. “Some of us have been working on Macintosh for more than two years now, and it has turned out insanely great!”

All this time, a lone Macintosh has been sitting in its canvas carrying case near the center of the stage. Steve walks over to the bag and opens it up, unveiling the Mac to the world for the very first time.

Macintosh HelloHe pulls it out and plugs it in, inserting a floppy, and the demo begins to run, flawlessly. The Macintosh becomes the first computer to introduce itself, speaking in a tremulous voice:

Hello, I am Macintosh. It sure is great to get out of that bag!

Unaccustomed as I am to public speaking, I’d like to share with you a maxim I thought of the first time I met an IBM mainframe: Never trust a computer that you can’t lift!

Obviously, I can talk, but right now I’d like to sit back and listen. So it is with considerable pride that I introduce a man who has been like a father to me… Steve Jobs!

Pandemonium reigns as the demo completes. Steve has the biggest smile I’ve ever seen on his face, obviously holding back tears as he is overwhelmed by the moment. The ovation continues for at least five minutes before he quiets the crowd down.

Steve Jobs pround of introducing Macintosh

A father’s pride. Steve Jobs hardly contains his emotion as the crowd acclaims the original Macintosh.

The rest of the meeting was an anti-climactic blur, as Steve runs through some marketing material and introduces new versions of the Lisa. He shows a slide-show tribute to the Mac team, with voice-overs from the most important contributors. Finally, he turns the meeting back to Al Eisenstadt, to announce the shareholder tallies and complete the formal portion of the shareholders’ meeting.

Steve Jobs on MacWorld Magazine 1984

Steve Jobs on MacWorld Magazine (1984).

Every member of the audience was given a copy of the first issue of MacWorld magazine, with Steve on the cover, as they departed. Most of the Mac team hung around near the stage, congratulating each other, waiting for the crowd to disperse.

A little bit later, after we returned to Bandley 3, we were surprised by a large Apple truck that pulled up in the parking lot near the back of the building. It contained 100 brand new Macintoshes, one for each member of the team, personalized with a little plaque on the back. Steve presented one at a time to each team member with a handshake and a smile as the rest of us stood around cheering.

We were so keyed up that it was impossible to get back to work that afternoon, but most of us didn’t want to go back home, either. The Macs were supposed to go on sale that very day, immediately following the introduction. I thought that it would make it more real to me if I actually could go out and buy one, so five or six of us walked to the nearest Apple dealer, to see if that was possible. The first, closest dealer didn’t have any units in stock, and said that they weren’t for sale yet, but we didn’t give up, and the next dealer was willing to sell me one, even though he didn’t have any units in yet either.

The Apple Macintosh Team

Band of Pirates. The proud Macintosh Team in 1984.

The story you read is courtesy of Andy Hertzfeld and his excellent Apple History website:  (A must read for any Apple fan).

Original iPhone introduction – Macworld SF (2007)

Steve Jobs masterfully choreographed introduction of iPhone is the biggest event in consumer electronic’s history.

Trading is taken up by traders with different intentions. A few take it up for their future, long term investments while a few take it up for short-term goals like making a good profit and using the same for living luxuriously with a luxurious car etc… So the intentions of traders are different and hence it is important that they plan their strategies accordingly. The ones that invest mainly for a long –term benefit should look into strategies and plans that would help them in retaining and making their investments stay for long and the ones that would also make their wait a worthy one. Now for this it is important that they undertake a very clever and tricky strategy. Here are few straight from the source that is very reliable and trustworthy.

  • a beginning that is made right is definite to end well. So here, in trading the beginning point is nothing but setting up the trade stage. Before taking a bold step, before putting a dime in the trading field, it is very important for all traders to make investments in this field only after setting aside enough money for all other commitments for trading can wait but not the others.
  • Next is the most important step wherein a trader needs to get his trade accounts opened. Now this, though not a very difficult step, not all traders would find this simple and for those it looks a little tough can always take the help of the customer care services who give proper guidance in doing this. Though these helpers might not be able to give exact investment advice or options, they would definitely guide the traders through the important tools and software that would help in profitable trading options.

These two are considered the most important and essential things at the beginning of the trading adventure and the others would fall into place automatically.


Keynote Summary
00:00. Update on Apple (Intel, Retail, Get a Mac ad, iPod, iTunes)
09:45. iPod TV ads
11:40. Apple TV introduction & demo
21:50. iPhone introduction
26:35. iPhone overview (UI, OS X, Design)
36:36. iPhone demo (iPod)
43:05. iPhone demo (Phone, Visual voice-mail, SMS, Photo)
55:35. iPhone demo (Mail, Safari, Widgets, Google Maps)
1:10:45. Partners (Google / Eric Schmidt, Yahoo / Jerry Yang)
1:17:41. iPhone demo
1:21:10. iPhone accessories
1:24:57. iPhone pricing
1:25:53. Cingular & AT&T Partnership
1:37:56. Apple Inc.

Date: January 9, 2007
Location: Moscone Convention Center, San Francisco
Steve was 51 years old.