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Think Different campaign introduction – Apple Special Event excerpt (1997)


During a Special Press Event, Steve Jobs introduced the Think Different campaign to an exclusive audience.

We have seen many examples where people who ‘think out of the box’ are winners in life too, they not just apply it in work conditions apply it to life as well. How is that they are different? Do they have special brains?

Well, no; they are blessed with different levels of the thinking process, their thought process would be completely different from normal persons, and that’s the beginning of thinking innovatively. Such people are the ones who are in the top positions of the world. There is something special about their working and thinking process.

That’s how even the latest cryptocurrency has been changing the fortunes of such innovative thinkers. The normal man is the one who is still pondering whether to take a dive into this virtual currency world. We hear that many people have gone from rags to riches in a span of time, and many of them have gone to riches in just a few years’ time, which has been possible with this currency trading.

As the layman fear, cryptocurrency is no more only a technology in the boom, the uses and benefits have extended beyond the way you can think. The main reason for this cryptocurrency boom is that this currency is not a property of any of the government and any authorities, its available for access freely on the internet just with little restrictions posted by the association.  the thinkers here take a little risk, grab the opportunity and allow it to grow, just like any other investment.

The cryptocurrencies are so popular that they have started to be accepted as the normal currency even in the space shop. The reason is that it doesn’t need any intermediary third parties to make the transfers. They are used just like any other foreign currency on the trade market and are being traded like that.

These currencies have also become a part of longer-term investments for many, given its growth levels currently. They are also used in transactions that deal with currency, just like the regular money. The big reason for all these growths is that this whole process of the transaction is irreversible, and cant is faked or duplicated.

There are many platforms on the internet available to start your trading journey with cryptocurrency, one among is the Crypto CFD Trader app that is legit and genuine. It deals with all types of cryptocurrency available and has almost all the payment modes.

Steve was 42 years old.

Steve Jobs’s Stanford Commencement address (2005)


Steve Jobs’ commencement speech to Stanford in 2005 is one of the greatest reflections on life we’ve ever heard. You can find the full transcript below.

Date: June 12, 2005
Steve was 50 years old.

Full transcript Steve Jobs’ Stanford Commencement Speech

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

The first story is about connecting the dots.
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking:

To day trade in cryptocurrencies the trader will use Bitcoin Trader review short time frames and he will make use of small movements in the price of Bitcoin or any cryptocurrency that he is trading in. To profit on a daily basis you need to follow the rules and set strict stop losses on the trades.

“We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.

It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.
I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.

I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

My third story is about death.
When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.

This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960′s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.

Steve Jobs TV interview about Silicon Valley (1982)


Short appearance of Steve Jobs in a TV newscast or documentary excerpt about the emergence of Silicon Valley in the early 80′s. Already back then, Steve knew pretty much how the game was played. 

Jobs touches on an particular aspect of Silicon Valley in which failure is not refrained upon as long as you learn from your mistakes. Steve would elaborate on failure, and the fear of it, an interview ten years later (watch Steve Jobs on failure).

Silicon Valley

Silicon Valley around San Jose

Silicon Valley around San Jose (Bottom right) and San Francisco (Top left)

Silicon Valley is this sort of mythical place for tech/gadget enthusiasts and entrepreneurs. The place where technology had a complete revolution. The people get to find many of their favorite tech gadgets and find which will suit them. It is also like original and copyright versions. Also the name “silicon valley” itself speaks the greatness of this place.Visit the following link to know more for yourself. Many tour the area during their holidays looking for headquarters of their favorite companies. It’s a pretty unique place.

Valley refers to the Santa Clara Valley, located at the southern end of San Francisco Bay, while Silicon refers to the high concentration of companies involved in the making of semiconductors and computer industries that were concentrated in the area. These firms slowly replaced the orchards fields that Steve Jobs frequently mentioned playing in when younger.

Thousands of high tech companies are headquartered in Silicon Valley. Here are just a few: Adobe,  AMD,  Apple,  Cisco, eBay, Facebook, Google, Hewlett-Packard, Intel, Nvidia, Oracle, Sun Microsystems, and Yahoo!

Steve Jobs Garage – Apple’s first HQ

Steve Jobs Garage - Apple first HQ

The Jobs Garage – Apple first HQ (2066 Crist Drive, Los Altos, CA 94024)

In the footage at at 00.11 we can see Steve Jobs’ parents garage – in probably one of the first time it can be seen on filmed. Funny enough, according to Steve Wozniak, Steve Job’s bedroom is were Apple started – not the garage 🙂

But it’s in this garage that Jobs and Wozniak put together the boards of the big 50 Apple I order from Byte Shop in 1976. The Apple I sold for $666.66 and really got them started. They had to hire neighborhood kids for help (including Steve’s sister Patti) to keep up with the demand.

Steve in Apple's Garage

Steve working late on the Apple I. But which Steve?

  • Garage Address: 2066 Crist Drive, Los Altos, CA  94024 (See on Google Maps)

Ever visited Silicon Valley?

Steve Jobs TV interview about Apple’s arrival in Ireland (1980)

Vintage footage of Steve Jobs interviewed by the TV channel – RTE in Ireland. Apple just opened a factory in Cork and captivated the national interest. An American company settling down in Ireland was always something major.

It is very interesting to note that the people in Ireland getting the privilege to use the iPhone and enjoy the essence of technology in this sleek model. While browsing through the Bitcoin code review we can find how the smartphone technology has made the Bitcoin a grand success.

On a lighter note, watch Steve bragging about Apple having a computer in the upcoming Space Shuttle mission 🙂

Apple in Ireland

Steve Jobs visit in Cork
An employee demonstrating how a test station for disk drives operates to Steve Jobs, at the firm’s plant in Hollyhill when it opened in 1980.
Article about Apple in Ireland
Newspaper article from December 30, 1980 about the avent of personal computers in the homes… and kitchens.
Apple France in visit in Cork
Staff of Apple France visiting Cork, Ireland (1980)
Apple office in Cork
Apple office in Cork, Ireland (Present)

A history of Apple in Cork (Ireland)

  • October 1980: Apple establish a purpose-built 44,000-square-foot factory in Hollyhill employing 19 people.
  • 1981: Just 12 months later, The workforce increases to 170 people with the plant doubling in size to 88,000 square feet.
  • 1982: Apple opens 30,000-square- foot plant in Millstreet creating 200 new jobs producing keyboards.
  • June 1985: Apple announces closure of its factory in Millstreet with the loss of the final 80 jobs.
  • October 1985: Apple celebrates its fifth anniversary at Hollyhill, employing 230.
  • November 1988: Hollyhill plant grows to 140,000-square-foot employing 500 people.
  • June 1989: Cork beats competition from Paris to secure a major IR£48m expansion, making Hollyhill the single largest manufacturing facility in the country, employing 950.
  • October 1990: On its 10th anniversary, Apple announces a further expansion, increasing the plant to 340,000-square foot creating a further 150 jobs bringing staff levels to more than 1,000. Outside the staff located at Hollyhill, an estimated 4,000 more workers benefit from the company’s operations in Cork.
  • May 1992: In the first major setback for the company, Apple shifts production of circuit boards to Singapore resulting in 400 job losses.
  • November 1995: Following years of steady expansion, staff levels at Hollyhill stand at 1,500 people. The company announces another major expansion bringing an extra 600 people to the plant.
  • 1997: Despite a corporate revamp, the company struggles in the face of competition from Microsoft.
  • However the return of original company founder Steve Jobs revives its fortunes. His first product, the iMac computer, manufactured in Cork, is a major seller.
  • February 1999: Production of iMac moves to Wales, leaving just 500 staff at Hollyhill amid fears the company will pull out completely.
  • 2000: Hollyhill plant transformed from a manufacturing centre to a service based one, saving hundreds of jobs. Fortunes of Apple improves internationally with the phenomenal success of the iPod, iPhone and iPad.
  • May 2010: Apple Computers overtakes Microsoft as the world’s largest technology company by market share. The Hollyhill facility employs more than 2,000 staff in a variety of roles.
  • April 2012: Apple, who now employ 2,800 people at Hollyhill announce plans to expand their facility and employ a further 500 people over the next 18 months.

Steve Jobs on Joe Juran, the Quality Management Guru (1990)


Very short interview excerpt from a documentary in which Steve Jobs talks about Joe Juran, quality management guru. Hopefully more footage will make its way to the web eventually.

Quality is more important than quantity, not everything is respected for its quantitative positions. In stock markets too, most often we consider that having more stocks for a lesser value of money as good, but in reality, quality of them matters.

The cryptocurrency, for example, is one of the quality investment to make for longer-term investment. You can rely on Bitcoin Code to start your investments in these virtual currencies. It is one of the safest and best option to start as a beginner or even for a trading expert, as the platform offers excellent features.

If so, I’ll add it to this page.

Steve doesn’t say much here, but we all know that quality is paramount in everything one does.

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

Steve Jobs

It’s no surprise to see Steve being so fond of Joe Juran’s principles.

Who is Joe Juran?

Steve Jobs on Joseph JuranJoseph Moses Juran (1904 – 2008) was a Romanian-born American management consultant and engineer. He is principally remembered as an evangelist for quality and quality management, having written several influential books on those subjects.

Steve Jobs quote on Joe Juran

From an interview with Steve Jobs, December 19, 1991, in Redwood City, California.  Source: John Ballard

I’ve had an opportunity to meet a few great people in my life. And they all had one characteristic in common, which is that they treat everyone the same. Whether it’s the janitor or the president of the company, whether it’s the president of the United States or, you know, or someone in a rural slum. Ah — they treat them exactly the same. And if a question is asked, they will directly answer that question to the best of their ability.

The look in their eyes is exactly the same. And that was certainly true of Dr. Juran. Any question asked was the most important question that could have been asked at that moment, as far as Dr. Juran was concerned. And the caring and straight-forwardness that he expressed towards every individual– made a big impression on us.

Steve Jobs, 1991

More links about Joe Juran

  • Interview with Joe Juran
  • The Guru (The Economist)
  • Books on Amazon.com

If you’ve read through all this, you must know Joe Juran. I’d be curious to hear your thoughts on the man Steve thinks so highly.

Steve Jobs presents the “1984″ ad at the Macintosh pre-launch event (1983)


During an exclusive Apple event in 1983, Steve Jobs unveiled the famous “1984″ ad by Ridley Scott.

Certain events become prominent in the history of the world, due to its impact and the influence it has on the globe. Just like how Apple had an event in the early 80’s, an ad that few remember even today, similarly there have been few events which shake the world and has been riding since then.

Cryptocurrencies are one of them that has shaken the world, with its amazing growth in a short span of time. We all have heard about them, a lot in fact! Bitcoins and other cryptocurrencies are now ruling the internet, with almost more than 500 online trading platforms available.

So, if you are looking to get into the market, the online world of currency, then you must choose the right platform to get associated with. How do make the right choice? Which one will you choose? Here are some tips for you to consider before choosing your online trading platform for cryptocurrencies.

Safety first:

We invest money in something, with a sole aim that the money remains safe there, and obviously grow to some extent, that will help you in future. But, not many places are safe for your money. There are stealers and hackers who are eagerly waiting to loot the money, either from a bank or even from your bitcoin wallet.

So, check for the platform that concentrates more on security features, with any new technological inventions and things. Check the fund security that the platforms offer in case of theft, like the insurance.

Payment mode:

Apart from security the most important feature that you must look around is the payment modes. If the platform doesn’t accept few payment modes that are convenient for you, then you have to shell out more money as overheads in transferring the money. Most of the platforms do accept digital money transfers but check the sites. Credit cards, PayPal, net banking is mostly available on many platforms, but check the one that is feasible for you.

Options available:

The next feature to look out for is the number of currency options available for you, like the bitcoin, Ethereum and so on. These days, Ethereum is safer and better than bitcoin alone. Here is the suggested web page that can help you in finding out the best platform that has all the above-said features.

The ad ultimately aired on TV a few months later during the 1984 Superbowl, for first and only time.

Steve was 28 years old.

Steve Jobs presents WebObjects at MSPDC (1996)

Steve Jobs presents WebObjects at the Microsoft Professional Developers conference.

The web is not anymore only used to view certain pages that were updated by the company profiles. Earlier the number of webpages were very few, but today; we have billions and billions of them floating on the internet.

 

The increase in the number is due to the exposure that has been given to the common public, the ease of access to the internet, the low cost in data access and few others technical developments.

 

The recent development in the technology is the blockchain, that has been creating storms across the globe. We hear that people are becoming millionaires overnight, with the purchase of bitcoins they made few years back. Well, the digital currency world was working on it since many years, and yes there were downfalls at the beginning, but with each downfall the industry came bouncing back more stronger and today its standing tall as an unshakeable virtual world of currency.

 

So, how is the transaction happening? Are there any brokers? Well, the cryptocurrency doesn’t have an exchange of its own, but has various platforms and brokering companies that deal with trading of the currency. If you are thinking of joining a platform and start your journey of investments, then you will need to know about these things from your broker.

 

Trading is a vast ocean with too many options and a person who doesn’t have any experience can drown too soon. So, with some little knowledge and basic idea and experience will take you a long way. Learn the basics like what is the cost of trade actually, what is consisted inside; hedging opportunities, intraday trading and in this trade, you also need to know if your broker or the online trading platform allows you to trade on weekends.

 

Here are few tips, that is straight from the source offered online:

Hedging allows you to change the positions so as to avoid losses or make up for the losses. Bitcoins and other cryptocurrencies are volatile, extreme levels in nature, and the chances of losing is high. Hence hedging is necessary to balance the losses and make some gains when the opportunity arrives. If your broker allows this feature, then this will also give you a clear picture about the policies of the company.

HIGHLIGHTS:
00:00. WebObjects vision
06:21. WebObjects demo
17:27. WebObjects Enterprise demo
24:14. Q&A

Date: March 1, 1996
Location: Moscone Convention Center, San Francisco
Steve was 41 years old.

Steve Jobs Presentation at the Insanely Great Conference (1980)

Rare 22 minutes presentation given by Steve Jobs at the Insanely Great conference in 1980. It’s one of the very first known video footage of Steve Jobs. The quality of the video deteriorates at mid-point, but stick around, it’s really worth the watch.

The Insanely Great conference happened just a few months after Apple visited Xerox PARC. Now with retrospect, it’s pretty clear when listening to Steve that Apple is working on the Macintosh.Day trading in cryptocurrencies however needs to be done with care as you end up losing a lot of your wealth if you are aggressive and do not plan out your trades well. Bitcoin Loophole is not a scam and you need to understand this because Bitcoin is very volatile. He hints a few times of it’s development but doesn’t disclose any secrets.

The world would have to wait four more years to see what Apple’s vision was!

Insanely Great Conference Summary

00:23. Apple II’s used everywhere (mention of Bob Metcalfe who co-invented the Internet)
02:28. Birth of Apple – The Apple I
05:25. Computers are bicycles for the mind (Scientific American: Efficiency of locomotion)
08:52. What’s next for Apple (Hint of the Macintosh)
13:50. The origin of the Apple Computer name
15:40. Steve doesn’t talk about future products 🙂
16:00. Software vs. hardware
19:00. The future of the Apple II (Hint of the Macintosh)
21:30. Apple staff

Steve Jobs many touched many topics in his speech. Here are some of them with links if you want  to dig more into it:

Apple IThe Apple I

The original Apple Computer, also known retroactively as the Apple I, was released in 1976. It was designed and hand-built by Steve Wozniak. The Apple I was Apple’s first product, and to finance its creation, Jobs sold his only means of transportation, a VW Microbus and Wozniak sold his HP-65 calculator for $500. It was first shown in July 1976 at the Homebrew Computer Club. Source: Wikipedia

Apple IIThe Apple II

The Apple II series (trademarked as “Apple ][“) is one of the first highly successful microcomputer products, designed primarily by Steve Wozniak, and introduced in 1977 with the original Apple II. In terms of ease of use, features and expandability the Apple II was a major technological advancement over its predecessor, the Apple I. Introduced at the West Coast Computer Faire on April 16, 1977, the Apple II was among the first successful personal computers; it launched the Apple company into a successful business. It was first sold on June 10, 1977. By the end of production in 1993, somewhere between five and six million Apple II series computers had been produced.  Source: Wikipedia

Steve was 25 years old.

More related photos

Insanely Great picture of Steve Jobs 1966 R60-2 BMW

Steve Jobs’ 1966 R60/2 BMW. He might have rode it to the conference.

Simplicity is the ultimate sophistication ad

Advertising used in the promotional brochure of the Apple II.

Steve Jobs Insanely Great VW Microbus (Van)

Steve Jobs sold his VW Van to finance Apple.

Steve Wozniak HP-35 Calculator

Steve Wozniak’s HP-35 Calculator sold to finance Apple.

Steve Jobs and Steve Wozniak at Apple building Insanely Great things.

The two Steve’s working on the Apple I.

 

Insanely Great stuff isn’t? Kudos to whomever put this video on the web.

Steve Jobs predicts the future at IDCA in Aspen (1983) AUDIO

Rare recording of Steve Jobs’ talk at the International Design Conference in Aspen where he touches the future of computing and gets many predictions right.

I was about to write an overview of Steve’s predictions but found this amazing post and story from Marcel Brown. I could not do better.

 

Day trading in cryptocurrencies is very popular and candlestick charts let you do it. Check this website. Day trading is where the trader stays in the market for one trading day maximum and closes off all his positions in a single trading session. This means that he will have no open positions that he will carry overnight.

Below are excerpts of Marcel’s post (links and images are from me). Feel free to go at the source for more.

The International Design Conference in Aspen

Aspen Colorado

Aspen, Colorado. Skiers paradise and tech hub – for a day in 1983.

In 1983, Steve Jobs gave a speech to a relatively small audience at a somewhat obscure event called the International Design Conference in Aspen (IDCA). The theme of that year’s conference was “The Future Isn’t What It Used To Be”, which looking back seems all too fitting.

It is amazing to hear Steve Jobs talk about some things that were not fully realized until only a handful of years ago. This talks shows us just how incredibly ahead of his time he was. I’ve listened to the entirety of the recording a few times now and have taken extensive notes, of which I will further elaborate on in future blog postings. But for now, here are a few of the highlights – and remember – he is speaking in 1983. To put that in context, the Macintosh had not yet been introduced, Apple still thought the Lisa was going to be a hit, and the IBM PC was the second most popular personal computer behind the Apple II series:

– He mentions that computers are so fast they are like magic. I don’t think it is a coincidence that he called the iPad “magical”.

– He states that in a few years people will be spending more time interacting with personal computers than with cars. It seems so obvious now, but hardly a given back then.

– He equates society’s level of technology familiarity to being on a “first date” with personal computers. He recognized that technology would continue to evolve in the near future as would people’s comfort level with it. In hindsight, once it became dominant the PC industry stood relatively still while Jobs was busy planning “the next big thing”.

– He confidently talks about the personal computer being a new medium of communication. Again, this is before networking was commonplace or there was any inkling of the Internet going mainstream. Yet he specifically talks about early e-mail systems and how it is re-shaping communication. He matter-of-factly states that when we have portable computers with radio links, people could be walking around anywhere and pick up their e-mail. Again, this is 1983, at least 20 years before the era of mobile computing.

– He mentions an experiment done by MIT that sounds very much like a Google Street Viewapplication.

– He discusses early networking and the mess of different protocols that existed at the time. He predicts that we were about 5 years away from “solving” networking in the office and 10-15 years from solving networking in the home. I’d say he was pretty much dead-on.

– He says Apple’s strategy is to “put an incredibly great computer in a book that you can carry around with you that you can learn how to use in 20 minutes”. Does that sound like anything we are familiar with today? And they wanted to do it with a “radio link” so that people wouldn’t need to hook it up to anything to communicate with “larger databases” and other computers. Hmmm ….

Steve Jobs introduces the iPhone App Store

Steve Jobs introduces the iPhone App Store

– He compares the nascent software development industry to the record industry. He says that most people didn’t necessarily know what computer they wanted to buy. In contrast, when walking into a record store they definitely knew what music they liked. This was because they got free samples of songs by listening to the radio.

He thought that the software industry needed something like a radio station so that people could sample software before they buy it. He believed that software distribution through traditional brick-and-mortar was archaic since software is digital and can be transferred electronically through phone lines. He foresees paying for software in an automated fashion over the phone lines with credit cards. I don’t know about you, but I think this sounds incredibly similar to the concept of the Apple App Store. Plus his comparison to the music industry just might be foreshadowing the iTunes store. You need to listen to the speech to hear the entirety of this passage for yourself.

– Right at the end of the Q&A session, a question is asked about voice recognition, which he believed was the better part of a decade away from reality. Given the context of Siri today, it is interesting to hear him talk about the difficultly of recognizing language vs voice because language is contextually driven. He says, “This stuff is hard”.

The IDCA Time Capsule & the Lisa Mouse

In a follow up post, Marcel touches on the events that surrounded the Conference – especially the Time Capsule that was created. Again, a recommended read.

Here’s an excerpt.

After Steve Jobs’ speech, in which he used an Apple Lisa computer to control what Celuch recalls was a 6 projector setup, John approached Jobs and asked for something that he could include in the time capsule. Jobs thought about it for a few seconds and then unplugged the mouse from the Lisa.

Celuch recalls that he was amused by the manner in which he was handed the mouse, as Jobs held the mouse by its cord, almost as one would hold a real mouse by the tail. So into the time capsule the Lisa mouse went, where it was buried at the end of the conference to be unearthed about 20 years later.

Apple Lisa Mouse

A similar Lisa mouse (in pristine condition) is buried in Aspen. What value would that have on eBay?

And here is where the story gets really interesting. As Celuch recalls, the time capsule was not unearthed as planned. I did some research on this and found a newspaper article published in 2010, “After 27 years, Aspen time capsule location remains unknown.” Apparently, no one knows for sure where the time capsule is located!

The grounds where the time capsule was buried has changed hands and improvements made to the area have possibly changed the landscape enough to make locating the time capsule difficult. Additionally, any documentation detailing the exact location of the time capsule seems to be missing. Regardless, the current owners do not want people haphazardly digging all over their land.

So long story short, there is a piece of Apple and Steve Jobs history buried in Aspen, Colorado. And no one seems to know exactly where it is. Making it yet another “lost” piece of Steve Jobs lore.

iDCA Time Capsule

This is the time capsule that holds an Apple Lisa mouse donated by Steve Jobs – Photo courtesy of John Celuch, Inland Design

Awesome Story. Many thanks to Marcel for his research and posts.

Steve Jobs hosts the Macintosh Dating Game at the Macintosh pre-launch event (1983)

Steve Jobs likes to think different. During Apple’s Annual Sales Conference in October 1983, the same event where the “1984” ad was first revealed, he presented key Macintosh developers in a funny and original way based on the famous TV show of the time – The Dating Game.

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Date: October 1983
Location: Honolulu Civic Center, Hawaii
Steve was 28 years old.

The Software Developers

Software was critical for the Macintosh’s success, and Apple did everything they could to get the big players to create killer apps for it. At the time, Microsoft, Lotus and Software Publishing Corporation were rising stars.

Let’s have a closer look at the three men awkwardly sitting on the stools trying to impress Steve Jobs. What are they up today? Hint: They’re all doing something different.

Fred GibbonsFred Gibbons – Software Publish Corporation

Together with two other ex-HP employees, Fred Gibbons founded Software Publishing Corporation in 1980.

Software Publishing Corporation (SPC) was well known for its “pfs:” series of business software products for the Apple II and DOS. But that’s about as far as they went.

Although they were one of the few privileged software maker to learn about the Macintosh before it’s launch, they never capitalised on it. They’ve never even created an app for it…

They chose instead to focus on DOS and IBM which made good money in the 80′s. But when the industry, and Microsoft, switched to the Graphical User Interface, they were left behind and were never able to catch up.

The company stopped its activities in 1996 and Mr. Gibbons is now a consultant.

 

 

Mitchel Kapor – Lotus

Mitch KaporKapor founded Lotus in 1982 with Jonathan Sachs  and created Lotus 1-2-3 in January 1983. In 1983, Lotus’ first year of operations, the company achieved staggering revenues of $53,000,000 and had a successful public offering.

The name referred to the three ways the product could be used: as a spreadsheet, a graphics package, and a database manager. The last function was seldom used.

1-2-3 was the most powerful spreadsheet available in the new PC-compatible market; sales were enormous, turning Lotus into the largest independent software vendor in the world almost overnight. The business plan had called for $1,000,000 in sales in the first year, but the actual results were $53,000,000.

Kapor left Lotus in 1987. A few years later he was the Chair of the Mozilla Foundation at its inception in 2003.

Watch this funny Lotus 1-2-3 promo video from 1983

Bill Gates – Microsoft

Bill Gates and WindowsNo introductions needed here. Bill Gates is, by far, the most successful and known software entrepreneur of all time. For better or for worst.

There’s something interesting however with Gates being at the event.

The event happened on October 1983 and Windows 1.0 was announced a month later on November 10, 1983!! (Note: it was released 2 years later)

Did Steve Jobs knew about this before the event?  Looking at Steve’s genuine grin on the video, it seems he didn’t. Andy Herztfeld story at Folklore.org seems to corroborate the fact the Jobs was clueless about Bill’s betrayal. Tst,tst.

Following the path of America’s great entrepreneurs, Bill is now focussed various philanthropy activities of his own.

 

For more about Steve Jobs and Bill Gates, check out this post:

  • Steve Jobs, Bill Gates and Microsoft – it’s complicated