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Steve Jobs funniest moments

Steve Jobs raised the bar when it came to keynote presentations. They were simply astonishing. A Steve Jobs presentation doesn’t just deliver information, it educates, motivates and entertains. We mostly remember “Stevenotes” for iconic product introductions and One More Things moments, but they were also filled with humour. When is the last time you had fun watching a presentation? Steve knew how to press the right buttons to make a crowd laugh and you can watch a compilation of his funniest moments above.

…and what about Phil?

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After watching the video you might ask where’s Phil Schiller? After all, Steve and Phil had many amazing moments on stage. It’s true. There are so many great moments between these two that it deserves a compilation of its own. Stick around, there’s another video on the way… it should ship sometimes before Spring!

We’re on YouTube

YouTube Channel - SmallTo complement this blog an Every Steve Jobs Video YouTube channel has been created… actually it preceded this blog by a few weeks 🙂 It’s a convenient way to quickly browse through the full (and growing) archive of ±150 clips.

The things I like the most about the channel are the Playlists, especially the ones going through Steve’s ‘careers’ in chronological order – which I will highlight a bit further. It’s fascinating to watch Steve evolve as a person and as a leader. If like me you were following Apple in the 90′s, looking back at the old keynotes in sequence and seeing how foretelling Steve was is astonishing.

Steve Jobs career is divided in four chapters: Apple, NeXT, Pixar and again Apple. There’s a playlist for each period and it covers every event in chronological order. If after a Keynote Jobs spoke with Steve Wozniak before heading to the local TV station to discuss a newly announced product, it will appear as such in the Playlist. It’s the absolute Steve Jobs Time Machine! If you have time on your hand it’s a must try, if you don’t, make time.

  • Steve Jobs’ 1st act at Apple (1978 – 1985)
  • The NeXT years of Steve Jobs (1985 – 1996)
  • Steve Jobs’ Pixar Story (1995 – 2003)
  • Steve Jobs Back at Apple (1997 – 2011)

In the future, when my WordPress skills will have improved, I’ll add these playlists in this blog 🙂

Update: Well, it didn’t take me long to figure it out. I just added them in a menu called Chronology.

Steve Jobs “One more thing…” complete compilation (1999-2011)


Steve Jobs keynotes were often punctuated by memorable “One more things…”moments in a manner similar to Peter Falk’s Columbo character. Steve typically feigned some concluding remarks, turned as if to make a false exit from the stage, then turned back to say “but there’s one more thing”. Steve must have love it so much since he used it 31 times during his tenure at Apple!

FULL LISTING
1999 MacWorld SF: iMacs in colors
1999 Macworld NY: AirPort WiFi
1999 Seybold: “22″ Apple Cinema Display Read More

By Boomer

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Original iBook, AirPort & HALO introduction – Macworld NY (1999)


Say hello to Apple’s newest laptop, a candy-colored clamshell book with an handle and wireless networking.

HIGHLIGHTS:
00:00. Noah Wyle, star of “Pirates of Silicon Valley” impersonates Steve
03:08. Update on Apple
07:18. QuickTime TV & demo Read More

By Boomer

Power Mac G4 introduction – Seybold (1999)


The keynote started as a rehash of MacWorld NY but became suddenly interesting with the unveiling of Power Mac G4.

HIGHLIGHTS:
00:00. Update on Apple
02:13. QuickTime TV & demo
16:42. OS 9 features Read More

By Boomer

iMovie & iMac DV introduction – Apple Special Event (1999)


Steve Jobs launched Mac OS 9 before announcing a new iMac with DVD… and iMovie.

HIGHLIGHTS:
00:46. Remembering Akio Morita, the late founder of Sony
01:30. OS 9 review
07:25. OS 9 demo (Sherlock 2, Keychain, automatic software update) Read More

By Boomer

OS X Aqua interface & iTools introduction – Macworld SF (2000)


An all-software keynote geared towards the Future where Steve Jobs revealed OS X, iTools and a new CEO.

HIGHLIGHTS:
00:00. Update on Apple & Products
13:41. New Think Different heroes
15:00. New iMac TV ads Read More

By Boomer

G4 Cube introduction – Macworld NY (2000)


Hardware focused keynote where Steve Jobs introduced the G4 Cube, new Power Mac G4, new iMacs and more.

HIGHLIGHTS:
02:00. Optical Mouse introduction
05:50. TV ad
07:00. New Power Mac G4 with Dual processors and Gigabit Ethernet & demo Read More

By Boomer

iTunes & PowerBook G4 Titanium introduction – Macworld SF (2001)


Steve Jobs starts Apple’s digital hub era with the introduction of iTunes and iDVD.

HIGHLIGHTS:
01:21. OS X overview & demo
20:27. Maya demo
27:00. OS X schedule

Steve Jobs “One more thing…” complete compilation (1999-2011)

Steve Jobs keynotes were often punctuated by memorable “One more things…” moments in a manner similar to Peter Falk’s Columbo character. Steve typically feigned some concluding remarks, turned as if to make a false exit from the stage, then turned back to say “but there’s one more thing”. Steve must have love it so much since he used it 31 times during his tenure at Apple!

FULL LISTING
1999 MacWorld SF: iMacs in colors
1999 Macworld NY: AirPort WiFi
1999 Seybold: “22″ Apple Cinema Display
1999 Special Event: iMac DV
1999 Special Event: iMac DV Special Edition
2000 Macworld SF: “Steve drops the “i” in iCEO
2000 Macworld NY: G4 Cube
2001 Macworld SF: PowerBook G4
2002 Macworld NY: 17-inch iMac G4
2002 Macworld NY: iPod for Windows
2003 Macworld: 12-inch Aluminum PowerBook G4
2003 WWDC: Power Mac G5
2003 Paris Expo: Wireless mouse & Keyboard

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2004 Macworld: iPod Mini in color
2004 Special Event: Special U2 iPod
2005 Macworld: iPod Shuffle
2005 “One more thing…” Event: TV Shows on iTunes
2006 Macworld: MacBook Pro
2006 “It’s ShowTime event”: Movies on iTunes Store
2006 “It’s ShowTime event”: iTV (later renamed Apple TV)
2006 “It’s ShowTime event”: Live performance by John Legend
2007 WWDC: Safari for Windows
2007 Web App for iPhone
2007 Special Event: iTunes WiFi Music Store
2008 iPhone Software Roadmap event: $100M iFund
2008 Special Event: Aluminum Unibody MacBook
2009 Apple Music Event: iPod Nano with video camera
2010 WWDC: FaceTime
2010 Apple Music Event: Apple TV (2nd gen)
2010 “Back to Mac” event: New MacBook Air
2011 WWDC: iTunes Match

Steve Jobs “BOOM” complete compilation (1992-2010)

What would a Steve Jobs keynote be without a BOOM or two? While watching Apple keynotes, I was surprised at how many BOOM Steve could throw in the air and I decided to count them out. I had known idea what I was getting myself into…. During his extraordinary “keynote” career, Steve Jobs echoed at grand total of 314 resounding BOOMs. And lucky you, you get to watch them all!

BOOM facts:

– The best time to catch a BOOM is during a demo
– BOOMs come in clusters when Steve’s RDF is at its apex
– Most BOOMs in a row: 4 (x3: Xserve, OS X Panther demo, OS X Tiger demo)
– Most BOOMs in a minute: 7 (OS X Tiger demo)
– Most BOOMs in a keynote: 37 at WWDC 2003 (33 of them during the OS X Panther demo)

BOOM list:
1 : NeXTSTEP internal demo video (1992)
4 : MSPDC (1996)
1 : Macworld SF (1999)
1 : WWDC (1999)
18: Macworld SF (2000)
7 : Macworld NY (2000)
15: Macworld SF (2001)
4 : Macworld Tokyo (2001)
8 : Macworld NY (2001)
4 : Apple Special Event (iPod) (2001)
11: Macworld SF (2002)
4 : Apple Special Event (Xserve) (2002)
14: Macworld NY (2002)
8 : Apple Expo Paris (2002)
9 : Macworld SF (2003)
9 : Apple Special Event (iTMS) (2003)
2 : All Things D1 (2003)
37: WWDC (2003)
11: Apple Special Event (iTunes for Windows) (2003)
1 : Macworld SF (2004)
2 : Apple Special Event (iTunes EU) (2004)
30: WWDC (2004)
20: Macworld SF (2005)
6 : All Things D3 (2005)
9 : WWDC (2005)
1 : Apple Special Event (iPod video) (2005)
21: Macworld SF (2006)
9 : WWDC (2006)
3 : Apple Special Event (Apple TV) (2006)
17: Macworld SF (2007)
3 : All Things D5 (2007)
14: WWDC (2007)
3 : Apple Special Event (Aluminium iMac) (2007)
2 : Apple Special Event (iPod Touch) (2007)
2 : Macworld SF (2008)
1 : Apple Special Event (New iPods) (2008)
1 : Apple Special Event (iOS 4) (2010)
1 : WWDC (2010)

Steve Jobs presents the “1984″ ad at the Macintosh pre-launch event (1983)

During Apple’s Annual Sales Conference in October1983, Steve Jobs unveiled the famous “1984″ commercial. Tree months later the ad would air during the third quarter of Superbowl XVIII… and the rest is history!

If you want to know the amazing story behind the ad, continure reading.  Read More

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By Boomer

Steve Jobs hosts the Macintosh Dating Game at the Macintosh pre-launch event (1983)

Steve Jobs likes to think different. During Apple’s Annual Sales Conference in October 1983, the same event where the “1984” ad was first revealed, he presented key Macintosh developers in a funny and original way based on the famous TV show of the time – The Dating Game. Read More

By Boomer

Original Macintosh introduction – Apple Shareholder Event (1984)

Steve Jobs’ most important and proudest and moment of his career occurred when he introduced the original Macintosh on January 24, 1984.

Steve took a huge gamble with the Macintosh. For years, he alienated Apple’s management, often stealing employees from other projects to bring them to the Mac team. He encouraged internal competition and ridiculed the efforts from the rest of the company.

Now it was time to prove he was right and show the world the Next Big Thing. It was Steve and his team culminating efforts of years of hard work. Read More

By Boomer

The first 100 Days of Macintosh – Apple Internal Event (1984)

During the introduction of the Apple IIc at the Moscone Center, Steve Jobs gave a great ‘state of the union’ on the Macintosh launch.

Date: April 23, 1984
Steve was 29 years old.

By Boomer

Steve Jobs NeXT presentation in San Francisco (1990)

Keynote excerpt where Steve Jobs introduces new products and showcases his vision of the future “interpersonal computing”.

HIGHLIGHTS:
03:40. New NeXTstation, NeXTcube
06:15. Apps
08:36. NeXTSTEP Demo Read More

By Boomer

Steve Jobs presents NeXT’s vision in Tokyo (1990)

Excerpt of Steve Jobs NeXT keynote presentation in Japan.

HIGHLIGHTS:
00:00. NeXT Hardware Architecture
05:39. Hardware overview
07:32. Interface builder Read More

By Boomer

Steve Jobs previews NeXTSTEP 3.0 at NeXTWorld Expo (1992)

During the first NeXTWORLD Expo, Steve Jobs previewed NeXTSTEP 3.0 and some hardware.

HIGHLIGHTS:
00:00. Intro (Dan Ruby)
04:11. Update on NeXT
07:47. Canon’s CEO Read More

Think Different campaign introduction – Apple Special Event excerpt (1997)


During a Special Press Event, Steve Jobs introduced the Think Different campaign to an exclusive audience.

We have seen many examples where people who ‘think out of the box’ are winners in life too, they not just apply it in work conditions apply it to life as well. How is that they are different? Do they have special brains?

Well, no; they are blessed with different levels of the thinking process, their thought process would be completely different from normal persons, and that’s the beginning of thinking innovatively. Such people are the ones who are in the top positions of the world. There is something special about their working and thinking process.

That’s how even the latest cryptocurrency has been changing the fortunes of such innovative thinkers. The normal man is the one who is still pondering whether to take a dive into this virtual currency world. We hear that many people have gone from rags to riches in a span of time, and many of them have gone to riches in just a few years’ time, which has been possible with this currency trading.

As the layman fear, cryptocurrency is no more only a technology in the boom, the uses and benefits have extended beyond the way you can think. The main reason for this cryptocurrency boom is that this currency is not a property of any of the government and any authorities, its available for access freely on the internet just with little restrictions posted by the association.  the thinkers here take a little risk, grab the opportunity and allow it to grow, just like any other investment.

The cryptocurrencies are so popular that they have started to be accepted as the normal currency even in the space shop. The reason is that it doesn’t need any intermediary third parties to make the transfers. They are used just like any other foreign currency on the trade market and are being traded like that.

These currencies have also become a part of longer-term investments for many, given its growth levels currently. They are also used in transactions that deal with currency, just like the regular money. The big reason for all these growths is that this whole process of the transaction is irreversible, and cant is faked or duplicated.

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Steve was 42 years old.

Steve Jobs’s Stanford Commencement address (2005)


Steve Jobs’ commencement speech to Stanford in 2005 is one of the greatest reflections on life we’ve ever heard. You can find the full transcript below.

Date: June 12, 2005
Steve was 50 years old.

Full transcript Steve Jobs’ Stanford Commencement Speech

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

The first story is about connecting the dots.
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking:

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“We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.

It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.
I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.

I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

My third story is about death.
When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.

This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960′s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.

Steve Jobs TV interview about Silicon Valley (1982)


Short appearance of Steve Jobs in a TV newscast or documentary excerpt about the emergence of Silicon Valley in the early 80′s. Already back then, Steve knew pretty much how the game was played. 

Jobs touches on an particular aspect of Silicon Valley in which failure is not refrained upon as long as you learn from your mistakes. Steve would elaborate on failure, and the fear of it, an interview ten years later (watch Steve Jobs on failure).

Silicon Valley

Silicon Valley around San Jose

Silicon Valley around San Jose (Bottom right) and San Francisco (Top left)

Silicon Valley is this sort of mythical place for tech/gadget enthusiasts and entrepreneurs. The place where technology had a complete revolution. The people get to find many of their favorite tech gadgets and find which will suit them. It is also like original and copyright versions. Also the name “silicon valley” itself speaks the greatness of this place.Visit the following link to know more for yourself. Many tour the area during their holidays looking for headquarters of their favorite companies. It’s a pretty unique place.

Valley refers to the Santa Clara Valley, located at the southern end of San Francisco Bay, while Silicon refers to the high concentration of companies involved in the making of semiconductors and computer industries that were concentrated in the area. These firms slowly replaced the orchards fields that Steve Jobs frequently mentioned playing in when younger.

Thousands of high tech companies are headquartered in Silicon Valley. Here are just a few: Adobe,  AMD,  Apple,  Cisco, eBay, Facebook, Google, Hewlett-Packard, Intel, Nvidia, Oracle, Sun Microsystems, and Yahoo!

Steve Jobs Garage – Apple’s first HQ

Steve Jobs Garage - Apple first HQ

The Jobs Garage – Apple first HQ (2066 Crist Drive, Los Altos, CA 94024)

In the footage at at 00.11 we can see Steve Jobs’ parents garage – in probably one of the first time it can be seen on filmed. Funny enough, according to Steve Wozniak, Steve Job’s bedroom is were Apple started – not the garage 🙂

But it’s in this garage that Jobs and Wozniak put together the boards of the big 50 Apple I order from Byte Shop in 1976. The Apple I sold for $666.66 and really got them started. They had to hire neighborhood kids for help (including Steve’s sister Patti) to keep up with the demand.

Steve in Apple's Garage

Steve working late on the Apple I. But which Steve?

  • Garage Address: 2066 Crist Drive, Los Altos, CA  94024 (See on Google Maps)

Ever visited Silicon Valley?

Steve Jobs TV interview about Apple’s arrival in Ireland (1980)

Vintage footage of Steve Jobs interviewed by the TV channel – RTE in Ireland. Apple just opened a factory in Cork and captivated the national interest. An American company settling down in Ireland was always something major.

It is very interesting to note that the people in Ireland getting the privilege to use the iPhone and enjoy the essence of technology in this sleek model. While browsing through the Bitcoin code review we can find how the smartphone technology has made the Bitcoin a grand success.

On a lighter note, watch Steve bragging about Apple having a computer in the upcoming Space Shuttle mission 🙂

Apple in Ireland

Steve Jobs visit in Cork
An employee demonstrating how a test station for disk drives operates to Steve Jobs, at the firm’s plant in Hollyhill when it opened in 1980.
Article about Apple in Ireland
Newspaper article from December 30, 1980 about the avent of personal computers in the homes… and kitchens.
Apple France in visit in Cork
Staff of Apple France visiting Cork, Ireland (1980)
Apple office in Cork
Apple office in Cork, Ireland (Present)

A history of Apple in Cork (Ireland)

  • October 1980: Apple establish a purpose-built 44,000-square-foot factory in Hollyhill employing 19 people.
  • 1981: Just 12 months later, The workforce increases to 170 people with the plant doubling in size to 88,000 square feet.
  • 1982: Apple opens 30,000-square- foot plant in Millstreet creating 200 new jobs producing keyboards.
  • June 1985: Apple announces closure of its factory in Millstreet with the loss of the final 80 jobs.
  • October 1985: Apple celebrates its fifth anniversary at Hollyhill, employing 230.
  • November 1988: Hollyhill plant grows to 140,000-square-foot employing 500 people.
  • June 1989: Cork beats competition from Paris to secure a major IR£48m expansion, making Hollyhill the single largest manufacturing facility in the country, employing 950.
  • October 1990: On its 10th anniversary, Apple announces a further expansion, increasing the plant to 340,000-square foot creating a further 150 jobs bringing staff levels to more than 1,000. Outside the staff located at Hollyhill, an estimated 4,000 more workers benefit from the company’s operations in Cork.
  • May 1992: In the first major setback for the company, Apple shifts production of circuit boards to Singapore resulting in 400 job losses.
  • November 1995: Following years of steady expansion, staff levels at Hollyhill stand at 1,500 people. The company announces another major expansion bringing an extra 600 people to the plant.
  • 1997: Despite a corporate revamp, the company struggles in the face of competition from Microsoft.
  • However the return of original company founder Steve Jobs revives its fortunes. His first product, the iMac computer, manufactured in Cork, is a major seller.
  • February 1999: Production of iMac moves to Wales, leaving just 500 staff at Hollyhill amid fears the company will pull out completely.
  • 2000: Hollyhill plant transformed from a manufacturing centre to a service based one, saving hundreds of jobs. Fortunes of Apple improves internationally with the phenomenal success of the iPod, iPhone and iPad.
  • May 2010: Apple Computers overtakes Microsoft as the world’s largest technology company by market share. The Hollyhill facility employs more than 2,000 staff in a variety of roles.
  • April 2012: Apple, who now employ 2,800 people at Hollyhill announce plans to expand their facility and employ a further 500 people over the next 18 months.