iPod refresh & iTunes 8 introduction – Apple Special Music Event (2008)


Steve Jobs introduced updates to the iPod nano & iPod touch line-up and unveiled iTunes 8.

Keynote Summary

00:00. “Reports of my death are greatly exaggerated”
00:40. iTunes 8 introduction & demo (Genius)
13:02. Update on iPod
14:24. iPod classic refresh
15:15. iPod nano (4th generation) introduction & demo
27:23. iPod nano TV ad “Paint”
28:24. iPod touch (2nd generation) introduction & demo
36:06. iPod touch game demo with Phil Schiller (Spore, Real Soccer 2009, Need for Speed)
45:40. iPod touch TV ad
46:45. iOS software update
48:34. Jack Johnson Live performance

The tagline of the event invite read: “Let’s Rock”

Date: September 9, 2008
Location: Moscone Convention Center, San Francisco
Steve was 53 years old.