iTunes for Windows introduction – Apple Special Event (2003)

Steve Jobs unveiled a version of iTunes for Windows and cemented Apple’s dominance in the digital music market.

00:00. Update on iPod & new features
04:15. iPod TV ads (silhouette campaign)
05:01. iTunes Music Store review
09:00. iTunes update (Audiobooks, Celebrity playlists)
17:14. Hell Froze Over – iTunes for Windows intro & demo
42:00. 100 million downloads campaign (AOL, Pepsi)
54:48. iChat with artists (Bono, Dr. Dre, Mick Jagger)

The tagline of the event invitation read “This year’s biggest music story is about to get even bigger”

Date: October 16, 2003
Location: Moscone Convention Center, San Francisco
Steve was 48 years old.