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Q&A with Steve Jobs – WWDC (1997)

Refreshing presentation from Steve Jobs at WWDC 1997 where Steve shares his strong opinion on technology and where Apple should be headed. Remember, at this point in time, Steve Jobs was still an advisor to Apple which was bleeding money from all sides. It’s also the first time Steve took the stage on his own for Apple – and he took every opportunity to share his personal opinion on the poor state of the company.

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His presentation, made in a Q&A format, was held at the end of the four-days WWDC conference on May 16. Although he didn’t unveil any products, he did introduce a new strategy for the company, best summed up by the five words “focus is about saying no”. This would become a recurrent theme for Apple in years to come.

In his typical bravado, Steve spoke his mind and took questions from some angry developers – one instance which is now infamous – a personal attack from a disgruntled OpenDoc developer (check the video at 50 min). WWDC 1997 also marks the last public appearance of CEO Gil Amelio which was fired on July 4th (how symbolic), 6 weeks after WWDC.

Steve Jobs WWDC 1997 summary

Power computing Macintosh clone.jpg

Macintosh clone from Power computing.

02:15. Start of Q&A
14:45. Cloud computing vision
21:15. “Build amazing apps”
26:45. Larry Ellison
28:50. Apple’s entrepreneurial story
32:43. Apple & Microsoft
34:41. The clones
45:50. TV ads (WATCH THIS and remember that 5 months later, Steve Jobs would reveal the Think Different campaign)
50:26. OPENDoc resistance: Steve answer to a “personal” attack
56:00. Why Apple?
1:01:05. Newton
1:09:23. Bright future

Date: May 16, 1997
Location: San Jose Convention Center, San Jose
Steve was 42 years old.

A look at the past – Apple’s WWDC 1997 Press Release

Things in 1997 where a lot different than today. Here’s an excerpt of the Press Release invitation for the event. You’ll notice old technologies that felt under Steve Jobs’ hatchet and never saw the light of day. Hello Rhapsody.

Developers to get First look at Rhapsody and “Hands on” With Mac OS 8 at Apple’s Worldwide Developers Conference

Rhapsody, Mac OS, Internet & Enterprise, Interactive Media, and Hardware Sessions Give Developers Grand Tour of What’s Up at Apple

CUPERTINO, Calif.–April 21, 1997–Apple Computer, Inc. today announced that its upcoming annual Worldwide Developers Conference (WWDC) will showcase a wide range of Apple technologies for software and hardware developers–from an overview of Apple’s upcoming hardware to in-depth sessions on operating system and multimedia technologies. At WWDC 1997 Apple also plans to demonstrate an early version of Apple’s next generation operating system, code named Rhapsody, as well as previewing Mac OS 8, a major upgrade to Mac OS planned for release in July 1997. Apple remains on schedule to deliver a developer version of Rhapsody later this year, in preparation for the introduction of customer releases of the operating system in 1998. The WWDC runs May 13-16, 1997 at San Jose Convention Center, San Jose, Calif.

Details on the conference can be found at Apple’s Developer World website at:

Gil Amelio at WWDC 1997

Gil Amelio 6 weeks before being housted by Apple – and Steve Jobs

The opening keynote on May 13 will be given by Apple Chairman and CEO, Dr. Gilbert F. Amelioand include contributions from senior Apple executives, including Avie Tevanian, senior vice president Software Engineering and Jon Rubinstein, senior vice president Hardware Engineering. Further keynotes will be given by Apple Fellow Guy Kawasaki and Guerrino De Luca, executive vice president of Marketing, Apple Computer Inc. Apple co-founder Steve Jobs will also be hosting a special “fireside chat” at the conference.

Taking into account developer feedback from previous WWDC events, this year’s conference will focus on in-depth technical briefings dedicated to a more specialist technical audience. As such, Apple anticipates that this year’s conference will be attended primarily by third-party technical personnel. The four days of the conference will also be prefaced by a marketing forum on Monday May 12. Here Apple’s planned software, marketing, distribution, and co-marketing programs for WWDC 1997 will be discussed. This will be hosted by Guerrino De Luca.

David Krathwohl, vice president, Developer Relations at Apple said, “Developers have defined the Macintosh platform since 1984, pioneering markets in home, education and business through innovative software and hardware. This year’s WWDC will give developers the opportunity to plot the next generation of innovation by giving them the hard technical information they need to plan development strategies for Rhapsody, Mac OS, Internet, and interactive media. WWDC 1997 will also be one of our first opportunities to welcome NeXT Software developers to the Mac community and we look forward to sharing their OPENSTEP development expertise.”

The WWDC 1997 itself, beginning on May 13 will include five separate tracks:

Rhapsody Track at WWC 1997

Apple Rhapsody screenhsot (unveiled at WWDC 1997)

Apple Rhapsody screenhsot

Apple’s current plans for Rhapsody remain on schedule. This means that, while the Rhapsody Developer Release, scheduled for mid year will not be available at the conference–the technical sessions and demonstrations will clearly demonstrate the significant strides that have been made in the operating system’s development.

During the Conference, attendees will receive an in-depth look at the key technology components of Rhapsody. Major topic areas include core OS features, such as the Mach-based kernel; development API’s and an overview of the cross-platform and enhanced OPENSTEP development environment; user experience guidelines, imaging and printing systems, and localization features. Additional topic categories include Mac OS compatibility, Rhapsody’s distributed computing model, and unique Internet capabilities.

There will also be a number of sessions detailing the tools available for Rhapsody development and transition strategies to assist in effective product planning. Seminars in other tracks cover a wide range of new opportunities that Rhapsody applications will have for Internet/intranet, multimedia, and database integration use.

Mac OS Track at WWDC 1997

Mac OS 8

Mac OS 8 with it’s various themes

Apple will continue to enhance and improve the Mac OS in a complementary path with Rhapsody. The Mac OS conference track will include features and timing of future Mac OS releases, including Mac OS 8. Mac OS sessions will include: Core OS Changes, User Experience Technologies, Graphics, International Technologies, Optimization Tips, Networking, Tools, and Component Technologies.

Mac OS 8 will be a significant upgrade for Mac OS customers and developers, extending Mac OS leadership in areas such as user experience, multimedia, and Internet. Among its new features, Mac OS 8 includes a multi-tasking, PowerPC-native Finder, with folders that automatically open and windows that pop-up from the bottom of the screen, helping customers organize their work and content. Market-leading Internet services will also be integrated for connecting, browsing, and sharing information around the world.

Internet & Enterprise Track at WWDC 1997


WebObjects from NeXT

This track will focus upon Internet platform technologies, focusing on the Mac OS, WebObjects, and Java. Mac OS topics include publishing opportunities and developing dynamic applications on the web. The WebObjects Platform represents a breakthrough Internet development environment and an overview of WebObjects technologies, tools, optimization techniques, and business opportunities will be presented.

An underlying thread to Apple’s operating system strategy is the support of Java. Sessions on the Java Platform, Mac OS Runtime for Java, Java-based applications for Rhapsody, and Java for C++ Programmers will be a key part of the conference.

Interactive Media Track at WWDC 1997

Creative tools and software that enable rich media authoring and playback, both at the desktop and on the Internet, are a major reason for the Mac OS platform’s strength in creative and broadcast markets. This conference track presents an integrated technical strategy for developing cross platform digital media tools and applications.

Apple recently announced QuickTime 3.0 a major advance in the industry-standard digital media system software for Mac OS and Windows. QuickTime 3.0 is the newest release of the Company’s widely adopted software architecture for creating and publishing digital media. QuickTime 3.0 is significant for developers because it marks the first time the full power of QuickTime –including the ability to capture, edit, compress, and playback digital media–is available for all major personal computer platforms, including Macintosh System 7.x , Mac OS 7.6, Windows 95, Windows NT 4.0 and the forthcoming Mac OS 8.

Technical directions, priorities, and implementation approaches will be detailed for Apple’s foundation technologies within the QuickTime Media Layer (QTML) architecture. QuickTime, QuickTime VR, and QuickDraw 3D will be discussed in depth. The integration of QTML with the Mac OS, Rhapsody, and Windows platforms, as well as the Internet, will be the foundation for these sessions.

Hardware Track at WWDC 1997

At WWDC Apple will outline what is planned for Apple’s Desktop, Portable, and Server product offerings. Also covered will be PowerPC developments, I/O technologies, and a Common Hardware Reference Platform (CHRP) update. Breakout sessions will provide detailed technical information on multiprocessing, hardware I/O (Firewire, SCSI, Personal Computer Interconnect (PCI) , Universal Serial Bus (USB) and memory), and specifications for upcoming hardware product offerings.

This Day in History: Happy Birthday Apple II (April 16, 1977)

Today marks the 36th anniversary of the Apple II unveiling. There’s no known video footage of the event. Never mind, I managed to put together a random collection of videos, links and photos to commemorate the arrival on one of the most influential product in Apple’s history – heck, the computer industry!

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Woz and the Apple II

To me, a personal computer should be small, reliable, convenient to use and inexpensive.

Steve Wozniak, May 1977.

Apple II Videos

Great video looking back at the history of Apple, the Apple I and the Apple II. The style of the video is reminiscent of Apple in the mid 80s. It looks like an internal video made for the Sales Channel in 1985.

Amateur review. Well edited.

Hands on with the little bugger. Lots of technical stuff in there for the hardware lovers.

This ad was not made by Apple but from High Technology – a reseller.

Apple’s very first TV ad. Guess for which product?

Sales video about the Apple II’s Business Graphic software.

Good Reads
Apple II Stories – (amazing source of inside info)
Apple II History –
The Apple II System Description by Stephen Wozniak – InformationWeek
Apple II 35th anniversary –
Apple II & Apple II series – Wikipedia
Steve-Jobs-and-Steve-Wozniak and Apple II
The Steves

Wozniak and his creation
Wozniak and his creation

Steve Jobs and a mustache
Jobs and his creation -I’m talking about the Stache!

Early ad for the Apple II
Early printed ad

Another ad for the Apple II
Another ad

Yep, another ad.

I never came across an Apple II. I wish I did.

Original Macintosh introduction – Apple Shareholder Event (1984)

Steve Jobs’ most important and proudest and moment of his career occurred when he introduced the original Macintosh on January 24, 1984.

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Steve took a huge gamble with the Macintosh. For years, he alienated Apple’s management, often stealing employees from other projects to bring them to the Mac team. He encouraged internal competition and ridiculed the efforts from the rest of the company.

Now it was time to prove he was right and show the world the Next Big Thing. It was Steve and his team culminating efforts of years of hard work.

Original Macintosh Introduction Summary

Macintosh introduction01:38. Intro
03:42. Legal counsel stuff (Al Eisenstadt)
13:00. Apple promo video
17:00. Sales & strategy (John Sculley)
37:20. “1984″ commercial
41:37. Macintosh introduction
44:38. Macintosh demo
50:25. Macintosh TV ads
53:19. More about Macintosh
58:26. Macintosh internal video
1:08:26. New Lisa introduction
1:11:05. Apple’s mission
1:12:07. More legal counsel stuff (Al Eisenstadt)
1:17:50. Q&A (Jobs & Sculley)

Date: January 24, 1984
Location: Flint Center of the Performing Art, Cupertino
Steve was 28 years old.

Macintosh Introduction Story

The following story is curtesy of Andy Hertzfeld and his excellent Apple History website: – a must read for any Apple fan.

January 24, 1984 – the big day had finally arrived. We had looked forward to the date for so long that it didn’t seem real to be actually experiencing the long-awaited public unveiling of the Macintosh at Apple’s 1984 annual shareholder’s meeting. We were excited, of course, but also nervous about our hastily contrived demo software, and still exhausted from the final push to finish the system software (read Real Artists Ship).

I attended one of the rehearsals held over the weekend, to help set up the demo, and it was fraught with problems. Apple rented a powerful video projector called a LightValve, that projected the Macintosh display larger and brighter than I thought possible. But the Mac had to be connected to the projector through a special board that Burrell cooked up to compensate for the Mac’s unique video timings, and the LightValve seemed to be quite tempermental, taking eons to warm up and then sometimes shutting down inexplicably. Plus, Steve wasn’t into rehearsing very much, and could barely force himself into doing a single, complete run-through.

The Macintosh Software Team in 1984

The Macintosh Software Team in 1984

Most of the software team usually didn’t come to work until after 10am, but this morning we gathered in our fishbowl office in Bandley 3 at 7:30am, so we could walk over together to the big auditorium at Flint Center, which was a half mile away. We got to the cavernous room (which seated up to 2,500) early, but it was already filling up, and soon it was packed tight, with standing room only. The software team sat up close in the second row, in a section reserved for Macintosh division employees.

Steve Jobs with Bow tie

Steve Jobs before the turtleneck era.

Finally, the lights dimmed, and Steve Jobs appeared at a podium on the left side of the stage. He was resplendent in a finely tailored black suit complete with a prominent bow tie, looking more like a Las Vegas impresario than a computer industry executive. You could tell that he was nervous as he quieted the rousing applause and began to speak.

“Welcome to Apple’s 1984 Annual Shareholders meeting. I’d like to begin by reading part of an old poem by Dylan, that’s Bob Dylan“, Steve flashed a big smile as he started to recite the second verse of “The Times They Are A-Changin‘”, stretching an occasional vowel in a Dylanesque fashion:

Come writers and critics
Who prophesize with your pen
And keep your eyes wide,
The chance won’t come again
And don’t speak too soon
For the wheel’s still in spin
And there’s no tellin’ who that it’s namin’.
For the loser now
Will be later to win
For the times they are a-changin’.

He thanked Apple’s board of directors individually by name for their support in a turbulent year, and then turned the meeting over to Apple’s chief counsel, Al Eisenstadt, to run the formal part of the shareholders’ meeting. Al ran through some procedural stuff, and then he introduced Apple’s CEO, John Sculley, who was just hired nine months ago, for a report on the business.

John reported on Apple’s latest quarter, which saw disappointing Lisa sales more than balanced by a fantastic Christmas for the Apple IIe, whose sales had more than doubled from the previous year. But the crowd seemed distracted, impatiently waiting for the main event that was now imminent. John seemed to sense that, and hurried through the bulk of his presentation. Finally he concluded by thanking Mike Markkula and the executive staff for supporting him during his first few months at Apple, thanking one individual in particular.

“The most important thing that has happened to me in the last nine months at Apple has been a chance to develop a friendship with Steve Jobs. Steve is a co-founder of Apple, and a product visionary for this industry, and its my pleasure now to reintroduce Steve Jobs.”

Steve Jobs and John Sculley

Steve Jobs and John Sculley before the turbulent times.

Steve reappeared on the left side of the stage as the lights dimmed again. “It is 1958″, he began, speaking slowly and dramatically. “IBM passes up a chance to buy a young fledgling company that has invented a new technology called xerography. Two years later, Xerox was born, and IBM has been kicking themselves ever since”. The crowd laughs, as Steve pauses.

Steve had cooked up this spiel for the sales meeting in Hawaii last fall, to introduce the 1984 commercial. I had seen him do it a few times by now, but never with as much passion, intensity and emotion, dripping from his voice.

Steve Jobs gives IBM the finger

Steve Jobs gives IBM the finger (1983)

“It is ten years later, the late sixties”, he continued, speaking faster now. “Digital Equipment Corporation and others invent the mini-computer. IBM dismisses the mini-computer as too small to do serious computing, and therefore unimportant to their business. DEC grows to be a multi-hundred million dollar company before IBM enters the mini-computer market.” Steve pauses again.

“It is now ten years later, the late seventies. In 1977, Apple Computer, a young fledgling company, on the West Coast, introduces the Apple II, the first personal computer as we know it today. IBM dismisses the personal computer as too small to do serious computing, and therefore unimportant to their business,” Steve intoned sarcastically, as the crowd applauds.

“The early 1980s. 1981 – Apple II has become the world’s most popular computer, and Apple has grown to a 300 million dollar corporation, becoming the fastest growing company in American business history. With over fifty companies vying for a share, IBM enters the personal computer market in November of 1981, with the IBM PC.” Steve is speaking very quickly now, picking up momentum.

“1983. Apple and IBM emerge as the industry’s strongest competitors, with each selling approximately one billion dollars worth of personal computers in 1983. The shakeout is in full swing. The first major personal computer firm goes bankrupt, with others teetering on the brink. Total industry losses for 1983 overshadow even the combined profits of Apple and IBM.”

He slows down, speaking emphatically. “It is now 1984. It appears that IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers, after initially welcoming IBM with open arms, now fear an IBM dominated and controlled future and are turning back to Apple as the only force who can ensure their future freedom.”

Steve pauses even longer, as the crowd’s cheering swells. He has them on the edge of their seats. “IBM wants it all, and is aiming its guns at its last obstacle to industry control, Apple. Will Big Blue dominate the entire computer industry? The entire information age? Was George Orwell right?”

1984 commercial runnerThe crowd is in a frenzy now, as the already famous 1984 commercial (read the incredible story of “1984″ and how it almost never aired), which was shown for the first and only time during the Superbowl two days ago, fills the screen, featuring a beautiful young woman athlete storming into a meeting of futuristic skinheads, throwing a sledge-hammer at Big Brother, imploding the screen in a burst of apocalyptic light. By the time the commercial is finished, everyone in the auditorium is standing and cheering.

Steve describes the Macintosh as the third industry milestone product, after the Apple II and the IBM PC. “Some of us have been working on Macintosh for more than two years now, and it has turned out insanely great!”

All this time, a lone Macintosh has been sitting in its canvas carrying case near the center of the stage. Steve walks over to the bag and opens it up, unveiling the Mac to the world for the very first time.

Macintosh HelloHe pulls it out and plugs it in, inserting a floppy, and the demo begins to run, flawlessly. The Macintosh becomes the first computer to introduce itself, speaking in a tremulous voice:

Hello, I am Macintosh. It sure is great to get out of that bag!

Unaccustomed as I am to public speaking, I’d like to share with you a maxim I thought of the first time I met an IBM mainframe: Never trust a computer that you can’t lift!

Obviously, I can talk, but right now I’d like to sit back and listen. So it is with considerable pride that I introduce a man who has been like a father to me… Steve Jobs!

Pandemonium reigns as the demo completes. Steve has the biggest smile I’ve ever seen on his face, obviously holding back tears as he is overwhelmed by the moment. The ovation continues for at least five minutes before he quiets the crowd down.

Steve Jobs pround of introducing Macintosh

A father’s pride. Steve Jobs hardly contains his emotion as the crowd acclaims the original Macintosh.

The rest of the meeting was an anti-climactic blur, as Steve runs through some marketing material and introduces new versions of the Lisa. He shows a slide-show tribute to the Mac team, with voice-overs from the most important contributors. Finally, he turns the meeting back to Al Eisenstadt, to announce the shareholder tallies and complete the formal portion of the shareholders’ meeting.

Steve Jobs on MacWorld Magazine 1984

Steve Jobs on MacWorld Magazine (1984).

Every member of the audience was given a copy of the first issue of MacWorld magazine, with Steve on the cover, as they departed. Most of the Mac team hung around near the stage, congratulating each other, waiting for the crowd to disperse.

A little bit later, after we returned to Bandley 3, we were surprised by a large Apple truck that pulled up in the parking lot near the back of the building. It contained 100 brand new Macintoshes, one for each member of the team, personalized with a little plaque on the back. Steve presented one at a time to each team member with a handshake and a smile as the rest of us stood around cheering.

We were so keyed up that it was impossible to get back to work that afternoon, but most of us didn’t want to go back home, either. The Macs were supposed to go on sale that very day, immediately following the introduction. I thought that it would make it more real to me if I actually could go out and buy one, so five or six of us walked to the nearest Apple dealer, to see if that was possible. The first, closest dealer didn’t have any units in stock, and said that they weren’t for sale yet, but we didn’t give up, and the next dealer was willing to sell me one, even though he didn’t have any units in yet either.

The Apple Macintosh Team

Band of Pirates. The proud Macintosh Team in 1984.

The story you read is courtesy of Andy Hertzfeld and his excellent Apple History website:  (A must read for any Apple fan).

Steve Jobs, Bill Gates and Microsoft. It’s complicated.

Looking back at Steve Jobs’ tenure at Apple, it’s impossible to separate the role Microsoft and Bill Gates played. The companies helped pioneer the industry and define an era. The two CEOs partnered at various times, competed all the time, and challenged one another in ways that helped shape the landscape of technology.

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It’s a complex relationship – which you can witness in this amusing video compilation of Steve Jobs best quotes about Microsoft.

Watch Steve Jobs conflicting point of view about Microsoft

Watch Bill Gates emotionally talk about Steve Jobs on 60 minutes (May 2013)

Lets look a little deeper into the history of these two great men.

Friends (1981 to 1983)

Bill Gates at Apple Event 1983

Bill Gates, Mitch Kapor and Fred Gibbons at the Macintosh Software Dating Game (1983)

During the development of the Macintosh in the early 80s, Microsoft was an important ally. Apple needed groundbreaking softwares for it’s upcoming platform and Microsoft was one of the few companies developing for it. It was a crucial phase for Apple.

The strength of their relationship could be witnessed at an Internal Apple Event in Hawai where Steve Jobs introduced the Macintosh to a few Apple VIPs. Bill Gates sugarcoated the Mac and Steve Jobs loved every moment of it.

Steve Jobs and Bill Gates were so close at the time that according to a Guardian article, they even double-dated occasionally.

But all good things must end.

Rivals (1983 to 1996)

Steve Jobs and Bill Gates photographed in NY in 1985

Steve Jobs and Bill Gates in NY (1985)

Steve Jobs had this dream where Apple would dominate the computer business and Microsoft would own the application-side of that business. The OS would naturally also by controlled by Apple.

But Bill Gates wasn’t blind. He understood that the Graphical User Interface was the future of computing. He also knew that it would quickly make its DOS operating system irrelevant and threatens Microsoft to become (just) a software company dependent of Apple. Bill Gates had bigger plans.

For years, Microsoft had engineers secretly copying the Macintosh OS and working on its own version of a Graphical OS: Windows. Not long after the Internal Event in Hawaii, Steve Jobs learned the crushing news. Microsoft wanted to compete with Apple; Bill Gates deceived him.

For the next 15 years, Apple would engage in a strange relationship with Microsoft. On one end, Microsoft was prying marketshare away from Apple, on the other, it was one of its biggest partner. Steve Jobs would soon leave Apple and create NeXT but would not succeed to make a dent in Microsoft’s dominance.

Along the way, Jobs often sparred with Microsoft, criticizing the company’s lack of creativity.

“The only problem with Microsoft is they just have no taste,” Jobs said in the 1996 public television documentary “Triumph of the Nerds.” “They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.”

In a New York Times article that ran after the documentary aired, Jobs disclosed that he called Gates afterward to apologize. But only to a degree.

”I told him I believed every word of what I’d said but that I never should have said it in public,” Jobs told the Times. ”I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He’d be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.”

Truce (1997 to 2002)

Steve Jobs and the Microsoft Deal (1997)

Steve Jobs, Bill Gates and the Microsoft Deal (1997)

Things changed when Steve Jobs came back at Apple in 1997. On the brink of bankruptcy, Jobs turned to his ‘old acquaintance’ Bill Gates for help.

The Microsoft Deal is considered a low point in Apple’s history by many.

When Steve Jobs announced that Microsoft was not the enemy anymore, few could believe their ears. He went as far as praising the quality of their Mac apps like Office and Internet Explorer… that was outrageous!

Things were weird for a few years – 5 years to be exact. Which corresponds to the 5 years of the ‘Microsoft Deal’. During that period Steve Jobs only had good things to say about Redmond. But it was an illusion. If Bill Gates was a great liar, Steve Jobs was his equal.

Frenemies (2003 to 2011)

The Get a Mac campaign ran from 2003 to 2008. Guess who PC is based on?

The Get a Mac campaign ran from 2003 to 2008. Guess who PC is based on?

It’s now 2003 and iPods are selling like hotcakes. The Apple brand is cool again.

Apple understood it could not compete with Microsoft on the desktop so it brought the battle to another field: mobile. Here, Microsoft is a minor player. Apple doesn’t need Microsoft like it did at the turn of the millenium. So Steve doesn’t have to play nice anymore.

Apple’s tone of voice about Redmond suddenly changes.

The Get a Mac campaign hits the airwaves and pokes fun of the PC industry and Microsoft (watch this All Things D interview with Steve Jobs and Bill Gates were Bill is compared to the PC guy!).

The praising days are over.

Was Steve Jobs still bitter at Bill Gates and Microsoft after all these years?

Steve’s sudden change of attitude towards Microsoft in the mid-00s seems to indicate that.

There’s however an event that is even more striking. During All Things D5 in 2007, Steve Jobs and Bill Gates were ‘finally’ reunited on a stage. Steve was given the opportunity to praise Bill Gates when asked what Bill’s contribution to the PC industry was. Steve’s answer was rather generic: “Bill was the first to truly see the value of software.” That’s all… You can watch Steve’s answers here.

Steve Jobs and Bill Gates at All Things D5 (2007

Steve Jobs and Bill Gates at All Things D5 (2007)

But if Steve was still bitter about Bill, why would he keep a letter of Bill next to his bed during his last moments?

Though to say…

What both men really thought of each others or what really happened behind the curtain will probably never be known. You have to hope that these titans truly shared mutual respects and eventually found grounds to appreciate each others. Bill Gates seems to have:

Bill Gates statement at the passing of Steve Jobs

I’m truly saddened to learn of Steve Jobs’ death. Melinda and I extend our sincere condolences to his family and friends, and to everyone Steve has touched through his work.

Steve and I first met nearly 30 years ago, and have been colleagues, competitors and friends over the course of more than half our lives.

The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come.

For those of us lucky enough to get to work with him, it’s been an insanely great honor. I will miss Steve immensely.

Bill Gates, 2011.

Steve jobs and Bill Gates (1991)

Steve Jobs and Bill Gates in Fortune Magazine (1991)

Steve Jobs and Steve Wozniak at Apple

Steve Jobs and Steve Wozniak at Apple

The two Steve’s working on the Apple I in 1976.

The Bitcoin is not under any government regulation and thus it is not enforced anyway by the government. This is the reason why the government is unable to regulate it. There are some countries though that has released some regulation laws on transacting in cryptocurrencies.

The Japan government has accepted Bitcoin and thus it is used in many stores. This also led to the rise in the price of Bitcoin.

The regulations and the rise in price of this cryptocurrency have forced many countries to follow the same. You would observe that the price of Bitcoin would move a lot when there is any news regarding its regulation. This could happen even if the news may not be directly impacting cryptocurrencies. In Cyprus when the funds got seized then there was a huge rumour about using cryptocurrencies instead.

If on the other hand the government states that there will be a ban on the use of cryptocurrencies then the price of it changes drastically. Most governments are not in favour of the cryptocurrency because it is totally anonymous. There have been discussions about having a third party to supervise it. This could impact the price of the cryptocurrencies like Bitcoin significantly.

Media also plays a very key role in influencing the price of cryptocurrency. Bitcoin is very volatile and if there is even a slight change in its price then this could affect the price majorly. The price is also very easy to be manipulated thanks to the media. The traders react immediately to any positive or negative news published by the media. Also remember that the market capitalisation of cryptocurrency is not very huge and thus it is just the game of some players.

There could be some news about hacking the exchange or that the currency was used to trade drugs. All these will impact the price negatively.

It is not surprising to know that it is the Bitcoin developers and its users who decide on how the price of the cryptocurrency will move. They are very influential to cause the major price fluctuations. Also it is based on trust and since traders have lots of trust in this currency it has survived for so long.

One should know the sentiments that affect the Bitcoin prices. The discussion forums and chats would let you know what traders are thinking. This could give you a hint on how the market will move in the future.

Apple’s 10 most important keynote announcements of all time

Over the past 30 years, many great things came out of Cupertino and most of them were introduced with fanfare by Steve Jobs. But which announcements were the most important? Which ones shook the world?

This is the same with the trading field too and the various trading systems were introduced into the trading market with great pomp and show but not all of them were able to make it until the end. But there are a few who have actually succeeded in doing this and to know them better Read more at this website.

I did my research and created a video showing Apple’s Top 10 keynote announcements in all their glory. I couldn’t decide which one was more important, so I’ve listed them in chronological order.

Can you guess which they are?

Watch Apple’s 10 most important keynote announcements

…continue reading as I elaborate on each choices and list a few runners-up who didn’t crack the top 10.

1. Macintosh introduction (1984)

Macintosh introduction The launch of the Macintosh is well known and documented. It’s no surprise to see it on this list.

It’s worth mentioning that aside from revolutionising personal computing, thank you Xerox PARC, the Macintosh established Apple as a different kind of company. One that valued human interaction more than specifications. One that pushed the limits of innovation to create products easy and pleasant to use.

The Macintosh truly helped put computers in every home – although it’s Microsoft that succeeded at that. But that’s another story…

  • Watch the Macintosh introduction keynote

2. iMac introduction (1998)

Original iMacThe cute transparant computer took the industry by surprise. It’s the first product of the “new” Apple Era envisioned by Steve Jobs. It was a smashing success. Sales went through the roof  and for some time, iMac was the #1 computer sold in the USA.

The birth of the iMac signalled the death of the boring beige boxes and positioned Apple as a trendsetter. Major computer manufacturers like Dell, Compaq and HP took the cues of Apple’s new design and started offering systems in different flavors.

iMac made computers fun.

  • Watch the iMac introduction keynote
  • Watch Steve Jobs interview about the iMac

3. OS X Strategy (1998)

Mac OS X box At the time, the relationship between Apple and the developer community was at its lowest. Many had left the Macintosh platform because of dwindling sales and an uncertain future. Others were bemused at the demise of Rhapsody, Apple’s touted future OS. Steve Jobs killed it not long after taking over from Gil Amelio.

The Mac OS was old, buggy and lived in the shadow casted by Windows 95. The future of the Mac was bleak even when iMacs were selling like hot cakes.

All this changed on May 11th 1998. Steve Jobs unveiled the foundation of Mac OS X and demonstrated why Apple had acquire NeXT and its Unix based operating system. The transition to OS X was bold and looked painful for developers. Many needed to recode part, if not all, of their applications to make use of the new powerful OS.

But Apple was totally committed to OS X and Steve Jobs made it clear that it was the only way to go forward.

And it paid out.

Mac OS X brought a strong foundation to the Mac and is still being used 15 years later in every Macs. It’s also at the hearth of iOS, the operating system of the iPhone and the iPad. As it turned out, OS X was instrumental in creating the Post-PC era. How ironic.

  • Watch the unveiling of the Mac OS X strategy

4. Steve Jobs becomes Apple’s CEO (2000)

Steve Jobs no more iCEODuring the early years of his second stint at Apple, Steve Jobs shared duties at two companies. He was CEO at Pixar and interim CEO (iCEO) at Apple.

When asked if he’d drop the interim title, Steve never gave a straight answer. Pixar was highly successful and Steve loved his job.

Most believed he would eventually become Apple’s new CEO. But there was always a possibility that Steve decided to leave Apple once he judged Apple strong enough to continue without him.

Then during a Macworld New York keynote, Steve Jobs had One More Thing to say. He surprised the audience by announcing he would drop the iCEO title. The place went completely ballistic!!!

Apple finally had their leader. They would be unstoppable for the following 10 years.

  • Watch Steve Jobs dropping the iCEO title

5. iPod introduction (2001)

Original iPodThe launch of the tiny music player changed the world of consumer electronics and reshaped Apple. It can by argued that it’s the most important product Apple ever introduced!

That’s amazing because when iPod was announced, the tech industry wasn’t impressed. Rumors were that Apple would release a revolutionary PDA. Instead they ‘just’ unveiled a music player… Most were disappointed, me included.

Boy were we wrong and was Steve right!

Before the iPod, Apple was a niche computer maker with 3% market share and cool looking iMacs and iBooks.

iPod changed all that in the following years (it didn’t happen all at once!). With iPod:

  • Apple became mainstream: Cool people, artists, influencers started to use the iPod in public places, displaying the iconic white earbuds. Soon, all wanted to have an iPod – even Windows users. In 2003, the award winning silhouette ad campaign would strengthen Apple’s position as one of the coolest lifestyle brand on the planet.
  • Apple became dominant: With ±70% market share in the digital music player market, Apple wasn’t the joke of the industry anymore. They had a successful product. The tech industry, the media and consumers would start to respect them again.
  • Halo effect: Many iPod owners didn’t own a Mac but bought one down the way. It helped increase Apple’s computer market share.
  • Profit maker: The iPod quickly became Apple’s most profitable business unit. It allowed Apple to increase it’s R&D investments and create amazing new products. It’s safe to say that a lot of iPod’s money went into the development of the iPhone and more products down this list 🙂

All that because of the iPod!

So yes, this tiny music plater really achieved BIG THINGS!

  • Watch the iPod introduction

6. iTunes Music Store introduction (2003)

iTunes Music Store

The shift to digital music was already started, but no existing solutions was compelling enough for users to drop their music CD in favor of mp3s. It was a complex world of Digital Right Management and small online music portfolios. It sucked.

With the launch of the iTunes Music Store, Apple single handedly changed the business landscape of the music industry.

It brought tons of music (200,000 songs) of the biggest artists under a single and easy to use platform for just ¢99.

At launch it only worked on the Mac but a few years later a Windows version was released. With millions of songs in its catalog, it quickly became the best place to find music and overtook WallMart as the #1 music store in the world.

The iTunes Music Store helped Apple sell more iPods and brought the Apple brand in contact with even more people. One didn’t need to own an Apple product to purchase songs.

The lessons learned with the iTunes Music Store served Apple to start many other online activities and products. It’s responsible for the creation of the Apple TV. But more importantly, the creation of the App Store (more on this later…)

  • Watch the iTunes Music Store introduction keynote

7. Switch to Intel (2005)

Apple and IntelIt’s funny that people would care about the type of chip used in a computer. I bet most people don’t know what runs inside their iPhones or Samsung Galaxy.

But back in 2005, everyone knew Apple didn’t run the ‘standard’ Intel chip and that wasn’t a good thing.

In the late ’90s, Apple made a point to show that their PowerPC chip was faster than Intel (Watch the Snail ad, Burn ad, and Steamroller ad).

In the mid 00’s, the PowerPC lost a bit of its edge, especially in mobile computing. Steve Jobs made a fool of himself when promising a PowerBook G5 that never came.

That all changed when Steve Jobs surprised many by announcing the Mac would adopt the Intel chip. It installed made Apple’s product roadmap more appealing since Apple would get chips as fast as their competitors. Developers were happier because it made porting their Windows app to the Mac easier.

But more importantly, in the mind of consumers, Macs were now as powerful as PCs. It made it easier for them to make the switch to the Mac. All that because of a chip…

  • Watch the switch to Intel keynote

8. iPhone introduction (2007)

The original iPhoneJust before Steve Jobs unveiled the iPhone he said “Today Apple is reinventing the iPhone“. He was halfway right.

iPhone did more than redefining what the future of phone would be. It created a truly personal computer. One that someone could carry on him/her at all time.

The iPhone became the most successful electronic product of all time (gross revenue & profits). It made Apple the most valuable company in the world – within a few years, the iPhone business was generating more profit than the whole Microsoft.

The influence of the iPhone is however more profound. It kicked started the mobile computing era which was rather stagnant for a few years.

  • Suddenly, smartphones became the most wanted piece of electronic;
  • Smartphone makers adopted/copied the look of the iPhone (Goodbye tiny keyboards);
  • Mobile operators were forced to increase bandwidth to keep up with iPhone’s users mobile surfing habits;
  • Websites started to offer better web browsing experience to their mobile visitors.

The iPhone also led Apple to create the iPad which ignited the Post PC era (more down the list). The iPhone is in my opinion, Apple’s most impactful product ever made.

  • Watch the iPhone introduction keynote

9. iPhone App Store introduction (2008)

App Store

If you remember back in 2008, most software innovation came from the web. Groundbreaking services like YouTube, facebook and Twitter were all online based. Little was happening on the desktop and most programmers were shifting their efforts to the web.

Not surprisingly, Apple decided to emulate that trend by allowing only online apps to be installed on the iPhone. That didn’t work really well…

A year after releasing the iPhone, realising their mistake, Apple announced the iOS SDK. It allowed developers to create iPhone Apps. The tech world welcomed the news with open arms.

But during the same keynote, Apple introduced something more important that didn’t get as much coverage: the App Store.

Now, iPhone users had an easy place to find and buy all kind of apps. Developers had a easy way to bring their apps to millions of customers. This was a game changer.

Thousands of free and paid apps were created for the iPhone – making it the most vibrant computing platform. These apps added tremendous value to the iPhone because it could be used to do many amazing things.

The App Store helped Apple sell millions more iPhone. It also differentiated iPhone from it’s competitors that didn’t have as many apps.

Overall, the App Store generated billions of profits for Apple and its developers.

It also paved the way to the release of Apple’s next blockbuster product, the iPad. With thousands of compatible apps already available at launch, the iPad had a major advantage.

  • Watch the iPhone SDK and App Store introduction

10. iPad introduction (2010)

Steve Jobs introduces the iPadSteve Jobs apparently said to some of his close friends that the iPad was the most important thing he’s ever done. It’s in fact the culminating effort of more than 30 years of his career.

He most certainly envisioned it a long time ago, although back then, he didn’t know what shape it would take.

If we look closely at the iPad, we can see fingerprints of Apple’s 10 most important keynote announcements all over it. It’s not a coincidence.

  • Macintosh: Ease of use and intuitiveness
  • iMac: Cool factor
  • OS X: Uses a variant of it  i.e. iOS
  • iPod: Built-in
  • iTMS: Built-in
  • iPhone: In a sense, it’s a larger iPhone
  • App Store: Built around it

The iPad is Steve Jobs’ legacy. It’s his gift to all of us.

  • Watch the iPad introduction keynote
  • Watch Steve Jobs talking to Walt Mossberg after the iPad unveiling

Runner up:  Apple Store unveiling (2001)

Amazing Apple StoreBecause the Apple Store was announced at a private Press Event and not a keynote, it couldn’t make it to this list.

However, there’s no denying the importance of the Apple Store in Apple’s history. The stores are responsible for putting iMacs, MacBooks, iPods, iPhones, iPads and more iThings in the hands of millions of people – small, big, old, young, Apple fans and Microsoft fans.

Apple’s products look great on a screen, but they feel even better once you hold them. And that’s the magic of the Apple Store.

It created the best product experience potential buyers could get. You know the saying: “Once you go Mac, you never go back…”

  • Watch the Apple Store introduction

Runner up:  Think Different Campaign

Apple Think Different John Lennon and Yoko OnoThis one was difficult not to include in this Top 10. It’s one of my favourite Apple creation on all time.

It’s Apple’s soul. It’s his identity, what it stands for.

The Think Different Campaign brought back pride in the heart of Apple employees and fans at a time they needed the most. It was a rallying cry, a reminder of why we loved the brand (after all, why should we care about a computers?). Think Different made it clear.

Steve Jobs joined Apple in 1997, but it’s the Think Campaign that marked the beginning of a new era at Apple. One that saw the company rise to unprecedented heights and make a dent in the Universe.

The only reason it didn’t make the top 10 is that its reach was too narrow to compete with the other keynote announcements. It only targeted Apple employees and it’s fans.

  • Watch the unveiling of the Think Different campaign
  • Watch the original Think Different ad
  • Watch the Think Different ad narrated by Steve Jobs

Apple 10 most important keynotes announcements in history

That’s it. Apple’s 10 most important keynote announcements as far as I’m concerned. Agree?

OS X Aqua interface & iTools introduction – Macworld SF (2000)

An all-software keynote geared towards the Future where Steve Jobs revealed OS X, iTools and a new CEO.

It is not just important to know where you are placed in the trading field but it is also important to know with whom you are operating on the field. Yes, here we are talking about the brokers who form a very important part and play an essential role in a trader`s success. Now, who gets eligible to become one such agent?

  • The one who has had enough experience in this field, who has got involved in trading opportunities and has amply participated in helping traders in achieving profits.
  • The one who has been certified to operate as registered agents to help traders have a good trading experience.
  • The ones who have a good knowledge about the various trading strategies and plans that can help a trader in enjoying success and profits.
  • The one who holds a legal license to operate as agents in helping the traders on the trading field.

These are some of the important and essential qualities in a broker and fulfilling all these would make him a good broker. There are also brokers who do not follow all these and they do not fall under any of these standards. They generally follow rules and regulations of their own and are mostly attached to systems that are fraudulent in the field aiming to cheat the traders of their hard earned deposit money.

Qprofit System

Qprofit System review is one that has got some real good registered brokers and they have been certified as having some good broking agents in helping traders with the right and the apt suggestions and trading ideas. They take to support the traders from the first step till the last and promise to travel with them in all types of situations and market conditions. So being with them is definitely a good and a fruitful option for the traders.

00:00. Update on Apple & Products
13:41. New Think Different heroes
15:00. New iMac TV ads
18:07. Internet Strategy
25:42. iReview, iCards & demo
37:21. iTools (Kidsafe,, iDisk, Homepage)
49:10. iTools demo
1:00:40. EarthLink partnership
1:07:20. Mac OS X
1:13:50. Aqua user interface & demo
1:29:50. Apps demo (IE, Mail, QuickTime, Bomb app, Quartz)
1:43:13. Quake 3 failed demo
1:46:00. Dock demo
1:54:21. Developers: Adobe, Microsoft, Macromedia, Quark, ID, Palm
2:04:08. onApple’s mission
2:08:03. ONE MORE THING… Apple’s new CEO

Date: January 5, 2000
Location: Moscone Convention Center, San Francisco
Steve was 44 years old.

Original iBook, AirPort & HALO introduction – Macworld NY (1999)

Say hello to Apple’s newest laptop, a candy-colored clamshell book with an handle and wireless networking.

The very idea of doubling the invested funds gives a different and a unique idea to each and every investor. It is a spark that leads to whether a massive or a small investment depending upon how the opportunity is understood and perceived by an investor. It is the investment psychology that triggers each investment idea in every trader. For a few it is about the money they make here while for a few it is their longevity here. So this way this field is taken up by different traders differently though earnings and profits are the primary goals which are perceived differently.

Trading perceptions

  • For a few traders, it is the headlines that are everything about trading. So it is this that satisfies them and they are ready to do things for getting that status.
  • For a few others it is this badge they get when they are identified with the profits made by them on the trading field. It is definitely a prestigious thing to get identified this way.
  • While for a few it is just that they need to trade without losing anything that would make them regret their decisions.

The deceiving market

As all of us know and think, trading is a profitable market. At the same time it is also a deceiving one trying to allure traders with lavish offers and promotions. It is this that tempts trades to get in here blinkering all their trade plans and ideas. Sometime it is so very impulsive that traders become very impulsive and they get attracted to make huge investing mistakes here. These are of course common here but it is fact to be understood and realised that such opportunities should be ignored or taken up after an in-depth scrutiny. Cybermentors is a reliable website that elaborates on this point with clarity.


00:00. Noah Wyle, star of “Pirates of Silicon Valley” impersonates Steve
03:08. Update on Apple
07:18. QuickTime TV & demo
20:05. Sherlock 2 demo
32:10. Update on products
39:22. HALO unveiled for the time (Sadly, soon afterwards Microsoft bought Bungie and the rest is history…)
41:05. IBM ‘s voice recognition demo with Ozzie Osbourne
47:07. iBook introduction
57:14. iBook TV ads
57:56. ONE MORE THING… AirPort
1:07:57. AirPort TV ad
1:08:41. AirPort demo
1:13:02. Amazing demo with Phil Schiller jumping off from 4 meters high! (MUST WATCH)

Date: July 21, 1999
Location: Jacob K. Javits Convention Center, New York
Steve was 44 years old.

Steve Jobs funniest moments

Steve Jobs raised the bar when it came to keynote presentations. They were simply astonishing. A Steve Jobs presentation doesn’t just deliver information, it educates, motivates and entertains. We mostly remember “Stevenotes” for iconic product introductions and One More Things moments, but they were also filled with humour. When is the last time you had fun watching a presentation? Steve knew how to press the right buttons to make a crowd laugh and you can watch a compilation of his funniest moments above.

…and what about Phil?

Trading is a lucrative business and there are many reasons why you should start trading.

The market does not bother about who or what you are. All that matters in this market is your ability to analyze and take trades. The business is thus totally pure.

The trading business has very little drawbacks. If you are correct you make money, if not then you lose money. You do not have to worry about anything here like managing employees, taking a business license, paying various taxes etc. Also you do not even need an office space to trade. You can start trading at home too.

You need to have some disposable cash to get into this business but apart from that your social class is irrelevant. Where you stay and what you do is totally not considered.

Also having influences or your college degree is of no use here. It could be that you have dropped out of school. If you are successful then you are a winner in this business.

Trading lets you have full control on your risk. You will never lose more money than you cannot afford to. This is the best thing about this business. All that you need to do is to take positions based on your risk taking appetite.

Whether the economy is good or bad, this is of no concern to you as a trader. When the economy is good you are bullish on the market. When the economy is bad then start short selling. You get to make money both ways. Read further information on this.

After watching the video you might ask where’s Phil Schiller? After all, Steve and Phil had many amazing moments on stage. It’s true. There are so many great moments between these two that it deserves a compilation of its own. Stick around, there’s another video on the way… it should ship sometimes before Spring!

We’re on YouTube

YouTube Channel - SmallTo complement this blog an Every Steve Jobs Video YouTube channel has been created… actually it preceded this blog by a few weeks 🙂 It’s a convenient way to quickly browse through the full (and growing) archive of ±150 clips.

The things I like the most about the channel are the Playlists, especially the ones going through Steve’s ‘careers’ in chronological order – which I will highlight a bit further. It’s fascinating to watch Steve evolve as a person and as a leader. If like me you were following Apple in the 90′s, looking back at the old keynotes in sequence and seeing how foretelling Steve was is astonishing.

Steve Jobs career is divided in four chapters: Apple, NeXT, Pixar and again Apple. There’s a playlist for each period and it covers every event in chronological order. If after a Keynote Jobs spoke with Steve Wozniak before heading to the local TV station to discuss a newly announced product, it will appear as such in the Playlist. It’s the absolute Steve Jobs Time Machine! If you have time on your hand it’s a must try, if you don’t, make time.

  • Steve Jobs’ 1st act at Apple (1978 – 1985)
  • The NeXT years of Steve Jobs (1985 – 1996)
  • Steve Jobs’ Pixar Story (1995 – 2003)
  • Steve Jobs Back at Apple (1997 – 2011)

In the future, when my WordPress skills will have improved, I’ll add these playlists in this blog 🙂

Update: Well, it didn’t take me long to figure it out. I just added them in a menu called Chronology.