Apple’s White Design Era
It all started with the launch of the redesigned iMac ‘Snow’ at Macworld NY 2000. Less than a year later, Apple completely changed the look of the iBook line with the White iBook (watch the keynote). And then, in late 2001, the original iPod officially made white a cool colour). The ‘Sunflower’ iMac was next in 2002 to get the white treatment.
A fun way to see the trend is to look at the TV ads of the time:
- Watch the iMac “Snow” TV ad (2000)
- Watch the original white iBook TV ad (2001)
- Watch the original iPod TV ad (2001)
- Watch the Sunflower iMac (2002)
The White designs lasted a few years and were replaced by a new Era that is still in fashion to date, the Brushed Metal.
Apple’s Brushed Metal Design Era
According to Wikipedia, we can thank QuickTime Player 4 (1999) for the emergence of the Brushed Metal look.
But it’s in 2004, with the iPod mini, that Apple started to push Brush Metal into their physical products. Once Apple got hold of the manufacturing process of aluminium, it made the switch to most of it’s hardware products in 2007. And that’s a good thing. I love my aluminium MacBook Pro!
While we’re on the subject of design, let me throw-in a quote from Steve Jobs:
Design is not just what it looks like and feels like. Design is how it works.
Random ‘good reads’ about design & Apple
- Apple’s skeuomorphism (Or “When design gets in the way”)
- Braun vs. Apple (It’s clear that Jonathan Ive has been subscribed many years to the Braun Design Newsletter)
- Samsung design (It’s clear that Samsung has subscribed to Apple’s newsletter)