Steve Jobs on Joe Juran, the Quality Management Guru (1990)


Very short interview excerpt from a documentary in which Steve Jobs talks about Joe Juran, quality management guru. Hopefully more footage will make its way to the web eventually. If so, I’ll add it to this page.

Steve doesn’t say much here, but we all know that quality is paramount in everything one does.

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

Steve Jobs

It’s no surprise to see Steve being so fond of Joe Juran’s principles.

Who is Joe Juran?

Steve Jobs on Joseph JuranJoseph Moses Juran (1904 – 2008) was a Romanian-born American management consultant and engineer. He is principally remembered as an evangelist for quality and quality management, having written several influential books on those subjects.

Steve Jobs quote on Joe Juran

From an interview with Steve Jobs, December 19, 1991, in Redwood City, California.  Source: John Ballard

I’ve had an opportunity to meet a few great people in my life. And they all had one characteristic in common, which is that they treat everyone the same. Whether it’s the janitor or the president of the company, whether it’s the president of the United States or, you know, or someone in a rural slum. Ah — they treat them exactly the same. And if a question is asked, they will directly answer that question to the best of their ability.

The look in their eyes is exactly the same. And that was certainly true of Dr. Juran. Any question asked was the most important question that could have been asked at that moment, as far as Dr. Juran was concerned. And the caring and straight-forwardness that he expressed towards every individual– made a big impression on us.

Steve Jobs, 1991

More links about Joe Juran

If you’ve read through all this, you must know Joe Juran. I’d be curious to hear your thoughts on the man Steve thinks so highly.