Steve Jobs talks marketing strategy in a internal NeXT video (1991)


Steve Jobs recorded this first of many ‘Chalk Talk” video targeted at NeXT’s internal marketing/sales staff.

HIGHLIGHTS:

01:00. Target market
07:30. Competition
08:27. Customer needs
14:11. Unique Selling Proposition vs. Sun

Location: NeXT headquarters, Redwood city
Steve was 35 years old.