Interesting TV newscast featuring Steve Jobs and Apple at the center of the Home Computer Revolution hitting the United States in 1981. It’s also nice to see a young Dan Rather during his prime at CBS.
Steve Jobs’ image as the young and successful multimillionaire entrepreneur was starting to grow. Back then, Apple was expecting to sell for $300M in 1981. That’s 1/500 of the $156B it made in 2012!
It was total coincidence because according to Folklore.org, the ad came from the mind of Apple’s ad agency, independently of Steve Jobs.
- Watch Apple’s “1984” ad
- Watch the 1984 followup ad called “Lemmings“. The worst ad ever made by Apple.
Computers were different beasts back then. It was the start of the Home Computer Revolution and electronic gadgets!
The Home Computer Revolution
In the late 1970s and early 1980s, it was widely predicted that computers would soon revolutionize many aspects of home and family life as they had business practices in the previous decades.
Mothers would keep their recipe catalog in “kitchen computer” databases and turn to a medical database for help with child care, fathers would use the family’s computer to manage family finances and track automobile maintenance. Children would use disk-based encyclopedias for school work and would be avid video gamers.
Home automation would bring about the intelligent home of the ’80s. The personalized newspaper was a commonly-predicted application. Morning coffee would be brewed automatically under computer control. The same computer would control the house lighting and temperature.
Robots would take the garbage out, and be programmable to perform new tasks by the home computer.
Note: Steve was 26 years old, not 27 as mentioned in the newscast :)