Steve Jobs in the first promo video for the Macintosh (1983)

For the launch of the Macintosh, this promo video entitled “Apple Presents a Revolutionary Idea: Macintosh“ was created to evangelize the product to Apple’s staff, dealer channel and sales force.

At the time, the Apple II was Apple’s cash cow and many saw the Macintosh as an expensive toy – even at Apple! There was a lot of education to be done and there’s nothing better to convince than a video. Read More