Q&A with Steve Jobs – WWDC (1997)


Refreshing presentation from Steve Jobs at WWDC 1997 where Steve shares his strong opinion on technology and where Apple should be headed. Remember, at this point in time, Steve Jobs was still an advisor to Apple which was bleeding money from all sides. It’s also the first time Steve took the stage on his own for Apple – and he took every opportunity to share his personal opinion on the poor state of the company.

His presentation, made in a Q&A format, was held at the end of the four-days WWDC conference on May 16. Although he didn’t unveil any products, he did introduce a new strategy for the company, best summed up by the five words “focus is about saying no”. This would become a recurrent theme for Apple in years to come. Read More