The Microsoft Deal – Macworld Boston (1997)


Historic Keynote. Steve Jobs announces a partnership with Microsoft and hinted to the Think Different campaign.

Keynote Summary

05:40. Status Report
10:37. New Board of Directors
18:49. Target markets & core assets
26:55. Microsoft Partnership & Internet Explorer as “Browser of choice”
30:57. Bill Gates on giant screen (Steve’s biggest keynote mistake)
36:00. Think differently

August 6, 1997
Location: Bayside Expo & Executive Conference Center, Boston
Steve was 42 years old.